Lead from CTWA
Lead from CTWA is a bot trigger that activates when a customer messages you through a Click-to-WhatsApp advertisement, and the Facebook ad account running that ad is connected to DoubleTick.
This trigger is useful because DoubleTick can identify the exact ad source, meaning you can run different bot journeys for different campaigns.
What Is the Lead from CTWA Trigger?
Where to Use This Trigger
Use Lead from CTWA when:
You run CTWA ads from your own Facebook Business Manager
You want automation based on which ad the customer clicked
You want accurate campaign-level tracking inside DoubleTick
This trigger is best suited for businesses that manage their ads internally and want structured lead handling.
How to Use It in Bot Studio
First, connect your Facebook ad account inside DoubleTick
Open Bot Studio and click Create Journey
Select the trigger Lead from CTWA
Choose the scope you want:
Entire ad account
Specific campaign
Specific ad set
Specific ad
Build the bot flow and publish it
Once published, any lead coming from the selected ad will automatically enter the correct bot journey.
Key Capabilities
Supports ad-level automation with full attribution
Helps run different bot journeys for different campaigns
Ensures leads are handled based on the ad they interacted with
Example Use Case
You run two ads: one for product pricing and one for demo booking. When a customer clicks the demo ad, DoubleTick triggers a bot that collects demo details instead of showing pricing information.
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