> For the complete documentation index, see [llms.txt](https://learn.doubletick.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.doubletick.io/click-to-whatsapp.md). # Click to Whatsapp - [CTWA](https://learn.doubletick.io/click-to-whatsapp/ctwa.md) - [Getting started with Click-to-WhatsApp (CTWA) ads](https://learn.doubletick.io/click-to-whatsapp/ctwa/getting-started-with-click-to-whatsapp-ctwa-ads.md): Learn how to get started with Click-to-WhatsApp (CTWA) ads on Meta and DoubleTick, including what they are, why they work, and what you need before you begin. - [CTWA guide](https://learn.doubletick.io/click-to-whatsapp/ctwa/ctwa-guide.md): Learn how to set up a Click-to-WhatsApp (CTWA) ad from start to finish, from preparing your Meta accounts to publishing the ad with your DoubleTick number. - [How to create or claim an ad account](https://learn.doubletick.io/click-to-whatsapp/ctwa/ctwa-guide/how-to-create-or-claim-an-ad-account.md): Learn how to create a new Meta ad account or claim an existing one in your Business Portfolio, the first step to running Click-to-WhatsApp ads with DoubleTick. - [How to add your facebook page and WhatsApp API number](https://learn.doubletick.io/click-to-whatsapp/ctwa/ctwa-guide/how-to-add-your-facebook-page-and-whatsapp-api-number.md): Learn how to add your Facebook Page to your Meta Business Portfolio and check that your DoubleTick WhatsApp API number (WABA) is linked, before you run Click-to-WhatsApp ads. - [How to create your CTWA ad in META ads manager](https://learn.doubletick.io/click-to-whatsapp/ctwa/ctwa-guide/how-to-create-your-ctwa-ad-in-meta-ads-manager.md): Learn how to create a Click-to-WhatsApp (CTWA) ad in Meta Ads Manager, from choosing the campaign objective to publishing the ad, and what happens when someone clicks it. - [Understanding the 7-day free messaging window for CTWA leads](https://learn.doubletick.io/click-to-whatsapp/ctwa/understanding-the-7-day-free-messaging-window-for-ctwa-leads.md): Learn how the 7-day free entry point window works for Click to WhatsApp ad leads, how to open it by replying within 24 hours, and what you can send for free while it is open. - [How to ensure CTWA ads only generate leads from the Facebook and Instagram](https://learn.doubletick.io/click-to-whatsapp/ctwa/how-to-ensure-ctwa-ads-only-generate-leads-from-the-facebook-and-instagram.md): Learn how to set up placements in Meta Ads Manager so your Click-to-WhatsApp ads show only inside the Facebook and Instagram mobile apps, for better quality leads. - [How to connect your lead generation ads to google sheets](https://learn.doubletick.io/click-to-whatsapp/ctwa/how-to-connect-your-lead-generation-ads-to-google-sheets.md): Learn how to send leads from Meta Instant Forms straight into a Google Sheet automatically, and how to use those leads for WhatsApp follow-ups in DoubleTick. - [CTWA Retargeting](https://learn.doubletick.io/click-to-whatsapp/ctwa-retargeting.md) - [What Is CTWA Retargeting and Why It Matters for Your Business](https://learn.doubletick.io/click-to-whatsapp/ctwa-retargeting/what-is-ctwa-retargeting-and-why-it-matters-for-your-business.md): What Is CTWA Retargeting and Why It Matters for Your Business - [How DoubleTick Powers CTWA Retargeting](https://learn.doubletick.io/click-to-whatsapp/ctwa-retargeting/how-doubletick-powers-ctwa-retargeting.md): Turning Conversations into Smart Marketing - [Why Businesses Use CTWA Retargeting](https://learn.doubletick.io/click-to-whatsapp/ctwa-retargeting/why-businesses-use-ctwa-retargeting.md) - [How to Create a CTWA Custom Audience in Meta Ads Manager](https://learn.doubletick.io/click-to-whatsapp/ctwa-retargeting/how-to-create-a-ctwa-custom-audience-in-meta-ads-manager.md) - [Using Your CTWA Custom Audience in Meta Ads Manager](https://learn.doubletick.io/click-to-whatsapp/ctwa-retargeting/using-your-ctwa-custom-audience-in-meta-ads-manager.md) - [Ads insights](https://learn.doubletick.io/click-to-whatsapp/ads-insights.md) - [How to Connect Your Facebook Ads Insights in DoubleTick](https://learn.doubletick.io/click-to-whatsapp/ads-insights/how-to-connect-your-facebook-ads-insights-in-doubletick.md) - [Resolving the 'Your Facebook Account Must Be Confirmed/Verified' Error on Ads Insights Section](https://learn.doubletick.io/click-to-whatsapp/ads-insights/resolving-the-your-facebook-account-must-be-confirmed-verified-error-on-ads-insights-section.md) - [Conversion API](https://learn.doubletick.io/click-to-whatsapp/conversion-api.md) - [What is Conversions API and why it matters for CTWA ads](https://learn.doubletick.io/click-to-whatsapp/conversion-api/what-is-conversions-api-and-why-it-matters-for-ctwa-ads.md): Learn how Conversions API (CAPI) in DoubleTick shares conversion events from your WhatsApp chats with Meta, so you can see which Click-to-WhatsApp ads bring qualified leads, bookings, and purchases. - [How to set up Conversions API to track CTWA conversions](https://learn.doubletick.io/click-to-whatsapp/conversion-api/how-to-set-up-conversions-api-to-track-ctwa-conversions.md): Learn how to set up the Conversions API (CAPI) on DoubleTick step by step, so your Click-to-WhatsApp ads report real results like qualified leads, purchases, and bookings to Meta. - [How to fix Facebook conversion event error](https://learn.doubletick.io/click-to-whatsapp/conversion-api/how-to-fix-facebook-conversion-event-error.md): Learn how to fix the Facebook Conversion Events error in your DoubleTick bot by connecting your dataset or pixel to your ad account in Meta Business Settings. --- # Agent Instructions This documentation is published with GitBook. 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