# How to Run Click-to-WhatsApp (CTWA) Ads on Meta and Connect Them with DoubleTick

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Running Click-to-WhatsApp (CTWA) ads is one of the most **powerful and cost-effective** ways to **drive high-intent leads** straight into your DoubleTick inbox — where real conversations begin. Unlike traditional lead forms or landing pages, CTWA ads let **potential customers initiate a WhatsApp chat** with just one tap, reducing friction and increasing conversion rates.

With DoubleTick, these chats don’t just land in your WhatsApp — they trigger powerful automations like **lead qualification journeys, personalized welcome messages, agent routing, and more**. Whether you’re looking to boost sales, offer support, or grow your audience, CTWA ads combined with DoubleTick ensure a seamless, trackable, and scalable experience.

This guide walks you through everything you need — from setting up your Meta ad account to designing effective CTWA campaigns that directly connect with your API-powered WhatsApp number via DoubleTick.