> For the complete documentation index, see [llms.txt](https://learn.doubletick.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.doubletick.io/click-to-whatsapp/conversion-api/how-to-fix-facebook-conversion-event-error.md).

# How to fix Facebook conversion event error

Learn how to fix the Facebook Conversion Events error in your DoubleTick bot by connecting your dataset or pixel to your ad account in Meta Business Settings.

Sometimes your DoubleTick bot can't send a conversion event to Facebook and shows an error instead. This article explains what the error means and how to fix it by connecting the right dataset or pixel to your ad account in Meta Business Settings.

#### What's covered

* [What the error means](#what-the-error-means)
* [How to fix the error](#how-to-fix-the-error)
* [If the error continues](#if-the-error-continues)
* [Key takeaways](#key-takeaways)

#### What the error means

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2Fs1dYaQQkKixs9FwCwH3x%2Fimage.png?alt=media&amp;token=9f3ad7ac-837e-49fe-b76a-1429cb771e51" alt=""><figcaption></figcaption></figure>

Your bot tried to send a Purchase or Lead Submitted event to Facebook, but Facebook replied that the object (dataset or pixel) does not exist or you don't have permission to use it.

This usually means the dataset or pixel isn't connected to your ad account, or your Business Manager settings are missing permissions. Because of this, Facebook doesn't accept the event.

#### How to fix the error

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FLQaLIMUF6eS81UarChwR%2Fimage.png?alt=media&amp;token=df0e6b94-e2e0-48cb-a676-2cf7b33a51e5" alt=""><figcaption></figcaption></figure>

* Open your browser and go to **Meta Business Suite** (business.facebook.com).
* Click the **Business Settings** icon (the gear or building icon) in the top bar.

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FlbTsHgsxlXajMXZXtASu%2Fimage.png?alt=media&amp;token=fb1edf99-8952-4de5-ad52-83fc0c881fda" alt=""><figcaption></figcaption></figure>

* In Business Settings, click **Data sources** in the left menu.
* Click **Datasets and Pixels**. You will see a list of all the datasets and pixels in your Business Manager.

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FawQSfaRBjAJehotnmMlR%2Fimage.png?alt=media&amp;token=6f8b87ed-c441-4973-8143-d47cabe8a74f" alt=""><figcaption></figcaption></figure>

* Click your **dataset**, then select **Connected assets**.

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FsVALop81lRszoh7Uyddr%2Fimage.png?alt=media&amp;token=b35045a9-187c-42da-93a9-1411e9a37db3" alt=""><figcaption></figcaption></figure>

* Click the **Connect asset** button.

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FRGXgIRNPBGwro2sWrK8j%2Fimage.png?alt=media&amp;token=134687f3-9903-4255-8c62-beb023c84eca" alt=""><figcaption></figcaption></figure>

* Choose **Other business assets** when the options appear.

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FEe1gucWeM0eDWXkNUwVN%2Fimage.png?alt=media&amp;token=65992522-a660-4658-9d59-cb5882d4f633" alt=""><figcaption></figcaption></figure>

* Go to the **Ad Accounts** section, tick the ad account you use for your ads, and click **Add**.

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2Fyzqkbptfy0vCYSCtE7t1%2Fimage.png?alt=media&amp;token=28538de7-37c9-4ad8-af79-61c0a0a84f34" alt=""><figcaption></figcaption></figure>

* Click **Done**.

If you don't see your ad account in the list, it is either in a different Business Manager or you don't have permission. See the next section for what to do.

#### If the error continues

* **You don't see the dataset or pixel in Business Settings**: Make sure you are in the Business Manager that owns the ad account. You can also ask a colleague who is a Business Admin to confirm the dataset or pixel exists.
* **You can't see your ad account to select it**: Your ad account might be in a different Business Manager, or you might not have permission. Ask your Business Admin to add the ad account or give you access.
* **You still get the same error after connecting**: Wait 5 to 15 minutes for Facebook to update the permissions, then test again. Also check that the Object ID shown in the error matches the dataset or pixel you connected. If it doesn't, connect the correct one.
* **You see a missing permissions message**: You need Admin or the right access on Business Manager to make these changes. If you don't have it, ask your Business Admin to follow these steps, or share the details with DoubleTick support so we can help.

#### Key takeaways

* The error means Facebook can't find the dataset or pixel, or you don't have permission to use it.
* The fix is to connect your dataset or pixel to your ad account in Meta Business Settings.
* If the error continues, wait 5 to 15 minutes, check that the Object ID matches, and confirm you have Admin access.

#### Frequently asked questions

<details>

<summary>What does the Facebook Conversion Events error mean?</summary>

Your bot tried to send a Purchase or Lead Submitted event to Facebook, but Facebook said the object (dataset or pixel) does not exist or you don't have permission to use it.

</details>

<details>

<summary>I can't see my ad account when connecting the dataset. What should I do?</summary>

Your ad account might be in a different Business Manager, or you might not have permission. Ask your Business Admin to add the ad account or give you access.

</details>

<details>

<summary>I still see the error after connecting the dataset. What should I do?</summary>

Wait 5 to 15 minutes and test again. Also check that the Object ID in the error matches the dataset or pixel you connected.

</details>

<details>

<summary>Who can make this change in Meta Business Settings?</summary>

You need Admin or the right access on Business Manager. If you don't have it, ask your Business Admin to follow the steps.

</details>

#### Related articles

{% content-ref url="/spaces/53n17VnOICC1LtDqlENV/pages/5XkPxRp0be3rj8zV8kx8" %}
[How to set up Conversions API to track CTWA conversions](/click-to-whatsapp/conversion-api/how-to-set-up-conversions-api-to-track-ctwa-conversions.md)
{% endcontent-ref %}

{% content-ref url="/spaces/53n17VnOICC1LtDqlENV/pages/TCJ9A3PjMJz2VNGO3rye" %}
[What is Conversions API and why it matters for CTWA ads](/click-to-whatsapp/conversion-api/what-is-conversions-api-and-why-it-matters-for-ctwa-ads.md)
{% endcontent-ref %}


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