CTWA guide

Learn how to set up a Click-to-WhatsApp (CTWA) ad from start to finish, from preparing your Meta accounts to publishing the ad with your DoubleTick number.

This guide gives you a quick overview of how to create a Click-to-WhatsApp (CTWA) ad that opens chats with your DoubleTick number. Each part of the process has its own detailed article, linked below.

What's covered

• Before you begin

• How to create a CTWA ad

• What happens after someone clicks your ad

• Key takeaways

• Frequently asked questions

• Related articles

Before you begin

To create a CTWA ad, you need a Meta Business Manager account, a Facebook Page, and a DoubleTick WhatsApp API (WABA) number. All of them must be connected within the same business portfolio.

How to create a CTWA ad

• Set up your ad account: Create a new ad account or claim an existing one within your Meta Business Portfolio.

• Add your Facebook Page and WhatsApp API number: Add your Facebook Page to the same business portfolio, and make sure your DoubleTick WABA number is linked to it.

• Create the ad campaign: Go to Meta Ads Manager, click Create, and choose a campaign objective such as Sales or Engagement.

• Configure the ad set: Select WhatsApp under Messaging Apps, choose your Facebook Page and DoubleTick API number, and set your budget, schedule, and target audience.

• Design the ad creative: Add your headline, images, and a clear call-to-action (CTA), then publish the ad.

The detailed steps for each part are in the articles below.

What happens after someone clicks your ad

When someone clicks your ad, they land in a WhatsApp chat with your DoubleTick number. This can trigger automated journeys, lead qualification, and agent routing, and you can track all of it in DoubleTick.

If you reply to the customer within 24 hours of their first message, a free messaging window opens for up to 7 days. During this time, you can message them at no charge.

Key takeaways

• Your ad account, Facebook Page, and DoubleTick WABA number must be in the same business portfolio.

• Create the campaign in Meta Ads Manager with an objective such as Sales or Engagement.

• Select WhatsApp and your DoubleTick API number in the ad set.

• Replying within 24 hours opens a free messaging window of up to 7 days.

Frequently asked questions

Which campaign objective should I choose?

Choose Sales or Engagement when you create the campaign in Meta Ads Manager.

Where does the customer go after clicking my ad?

They land in a WhatsApp chat with your DoubleTick number, where your automations can start right away.

Is messaging CTWA leads free?

If you reply within 24 hours of the customer's first message, you get a free messaging window of up to 7 days.

Related articles

How to create or claim an ad accountHow to add your facebook page and WhatsApp API numberHow to create your CTWA ad in META ads managerGetting started with Click-to-WhatsApp (CTWA) adsUnderstanding the 7-day free messaging window for CTWA leads