> For the complete documentation index, see [llms.txt](https://learn.doubletick.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.doubletick.io/click-to-whatsapp/ctwa/ctwa-guide/how-to-create-or-claim-an-ad-account.md).

# How to create or claim an ad account

Learn how to create a new Meta ad account or claim an existing one in your Business Portfolio, the first step to running Click-to-WhatsApp ads with DoubleTick.

An ad account is where Meta keeps your ads, budget, and billing. To run Click-to-WhatsApp (CTWA) ads, your ad account must sit in the same Meta Business Portfolio as your Facebook Page and DoubleTick WhatsApp number. You can either create a new ad account or claim one you already have.

#### What's covered

* [How to create a new ad account](#how-to-create-a-new-ad-account)
* [How to claim an existing ad account](#how-to-claim-an-existing-ad-account)
* [Key takeaways](#key-takeaways)
* [Frequently asked questions](#frequently-asked-questions)
* [Related articles](#related-articles)

#### How to create a new ad account

**Step 1 :** Go to [business.facebook.com](https://business.facebook.com/) and select your Business Portfolio.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXdKsqqE7BaunP-5ub79fDHURTRb2TBJxfVxRm9_W_BZz1YGylq7v4D0LVXsTcdizKggQpimoJwjYI_GWxeavSdKBnNA4OPIW_Ls6OMxpMkMnVtkibLA1I7Fm1kSf0U2FfTHi21y8A?key=pKbNms346sVHa6aFoGb1Lw" alt=""><figcaption></figcaption></figure>

**Step 2 :** Go to **Business Settings** → **Accounts** → **Ad Accounts**.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeh35GJdRQK8mTSPt_fZIpGEcaC0jXBWuoobI-NCkhvPZyB4CJOUj8UXjIaS9U3Paj5aSA4QcDesYEewXii3OaCm2yTKPjD2A1cANfv-XKF9D3tjPtic19rrqhdmhKSfpbk57ztwg?key=pKbNms346sVHa6aFoGb1Lw" alt=""><figcaption></figcaption></figure>

**Step 3 :** Click **Add**, then choose **Create a New Ad Account**.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfuGn5LND_mTFTUz6VlfIjiCZq_GL8AMarQvB-lO75KduJDKM4U5yskJY--mnKWhvLZNgO2MBUthF8aNYTFmTYhi2DDdjkZr42DL-AMB7KAPQgJf0l_nM5XnAuKJdJ3HONF8BftLA?key=pKbNms346sVHa6aFoGb1Lw" alt=""><figcaption></figcaption></figure>

**Step 4 :** Enter the ad account name, time zone, and currency, then assign the ad account to your business.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeIUIrNeA-9FUPhAGrvalDBjGEpVUYRnyQHdwPqV5k8nbyIhjUaQiuL4DZXTgGHj5h3T-aIeEC2s5xMgVrrhWroe2Xd_OlIkpurkTnVJSqs1gwYrXBedThATSjomnGgtgKHx4IZBg?key=pKbNms346sVHa6aFoGb1Lw" alt=""><figcaption></figcaption></figure>

#### How to claim an existing ad account

Use this when your ad account was created under a different Business Manager.\
**Step 1 :** In **Business Settings**, go to **Accounts** → **Ad Accounts**.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXd3EwUzQFgXQ_CJ36geWkKn-nBUW1S6XrOfr9CUDNgweRX-j4sLcPGh1QsJ3xrwuyHh6Xcla_xt5qTHCmC7wA3q0G9w6n3ee6CQ0MVHkdh0wUQkhNVIQ5ZL-CfiHXZWEvnkVC_S?key=pKbNms346sVHa6aFoGb1Lw" alt=""><figcaption></figcaption></figure>

**Step 2 :** Click **Add**, then select **Request Access to an Ad Account**.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfyophD8pr7iiKURzuRFPpWRW7oNiLo_0NSHmdQojpLPaUs4H0P0F9KTRAUbgomfXbg_L29E7n2uo5BVT7pz33QPBGhzMSZnbtCXlNgYochIbVzot3OFOx3rEFjgSCSTXTFTbL81g?key=pKbNms346sVHa6aFoGb1Lw" alt=""><figcaption></figcaption></figure>

**Step 3 :** Enter the **Ad Account ID** and submit the request.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfnO9U8l4y9WroodcoD3540LVetPMi52IcT4CI9saew-MY9dl0GdhrQnXBGrLgi1edfcQNFL9LEhuvDP4VNxUE6O7-ab7oDSPiirCCczuuNpoUZA_tmmf6YlUS_RBxGDdeXUbdG_A?key=pKbNms346sVHa6aFoGb1Lw" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
If the ad account is already claimed by another business and your access is denied, ask the current admin to unclaim it first.
{% endhint %}

#### Key takeaways

* Create a new ad account from **Business Settings** → **Accounts** → **Ad Accounts** → **Add** → **Create a New Ad Account**.
* Claim an existing ad account by requesting access with its Ad Account ID.
* If the ad account is already claimed elsewhere, the current admin must unclaim it first.
* The ad account must be in the same business portfolio as your Facebook Page and WABA.

#### Frequently asked questions

<details>

<summary>Should I create a new ad account or claim an existing one?</summary>

If you already have an ad account under a different Business Manager, claim it. If not, create a new one in your Business Portfolio.

</details>

<details>

<summary>What details do I need to create an ad account?</summary>

You need an ad account name, a time zone, and a currency. Choose the time zone and currency carefully, since Meta does not let you change them later.

</details>

<details>

<summary>Where do I find the Ad Account ID?</summary>

You can find it in Meta Ads Manager or in Business Settings of the business that currently owns the ad account.

</details>

<details>

<summary>What if my request to claim the ad account is denied?</summary>

The ad account is probably claimed by another business. Ask its current admin to unclaim it, then send the request again.

</details>

#### Related articles

{% content-ref url="/spaces/53n17VnOICC1LtDqlENV/pages/6hv4kxPAhuQyc6imsCrk" %}
[How to add your facebook page and WhatsApp API number](/click-to-whatsapp/ctwa/ctwa-guide/how-to-add-your-facebook-page-and-whatsapp-api-number.md)
{% endcontent-ref %}

{% content-ref url="/spaces/53n17VnOICC1LtDqlENV/pages/LUm4ukuWCfXaquloq8sc" %}
[How to create your CTWA ad in META ads manager](/click-to-whatsapp/ctwa/ctwa-guide/how-to-create-your-ctwa-ad-in-meta-ads-manager.md)
{% endcontent-ref %}

{% content-ref url="/spaces/53n17VnOICC1LtDqlENV/pages/JgtmGfSOX6qlNzbTvLgk" %}
[How to create an Ad account](/meta-business-setup/ecosystem/how-to-create-an-ad-account.md)
{% endcontent-ref %}


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