How to create or claim an ad account

Learn how to create a new Meta ad account or claim an existing one in your Business Portfolio, the first step to running Click-to-WhatsApp ads with DoubleTick.

An ad account is where Meta keeps your ads, budget, and billing. To run Click-to-WhatsApp (CTWA) ads, your ad account must sit in the same Meta Business Portfolio as your Facebook Page and DoubleTick WhatsApp number. You can either create a new ad account or claim one you already have.

What's covered

• How to create a new ad account

• How to claim an existing ad account

• Key takeaways

• Frequently asked questions

• Related articles

How to create a new ad account

Step 1 : Go to business.facebook.com and select your Business Portfolio.

Step 2 : Go to Business Settings → Accounts → Ad Accounts.

Step 3 : Click Add, then choose Create a New Ad Account.

Step 4 : Enter the ad account name, time zone, and currency, then assign the ad account to your business.

How to claim an existing ad account

Use this when your ad account was created under a different Business Manager. Step 1 : In Business Settings, go to Accounts → Ad Accounts.

Step 2 : Click Add, then select Request Access to an Ad Account.

Step 3 : Enter the Ad Account ID and submit the request.

If the ad account is already claimed by another business and your access is denied, ask the current admin to unclaim it first.

Key takeaways

• Create a new ad account from Business Settings → Accounts → Ad Accounts → Add → Create a New Ad Account.

• Claim an existing ad account by requesting access with its Ad Account ID.

• If the ad account is already claimed elsewhere, the current admin must unclaim it first.

• The ad account must be in the same business portfolio as your Facebook Page and WABA.

Frequently asked questions

Should I create a new ad account or claim an existing one?

If you already have an ad account under a different Business Manager, claim it. If not, create a new one in your Business Portfolio.

What details do I need to create an ad account?

You need an ad account name, a time zone, and a currency. Choose the time zone and currency carefully, since Meta does not let you change them later.

Where do I find the Ad Account ID?

You can find it in Meta Ads Manager or in Business Settings of the business that currently owns the ad account.

What if my request to claim the ad account is denied?

The ad account is probably claimed by another business. Ask its current admin to unclaim it, then send the request again.

Related articles

How to add your facebook page and WhatsApp API numberHow to create your CTWA ad in META ads managerHow to create an Ad account