Getting Started with Co-Existence

What is Co-Existence?

Co-Existence is a powerful feature introduced by Meta that allows businesses in India to use the same WhatsApp number across:

• The WhatsApp Business App on your mobile phone

• The DoubleTick platform (powered by the WhatsApp Business API)

Previously, businesses had to choose between:

• Using the mobile app for one-to-one conversations, or

• Using the API for automation, campaigns, and analytics

With Co-Existence, you no longer have to make that trade-off.

You can now:

• Continue chatting with customers directly from your mobile app

• Simultaneously run campaigns, automate workflows, and track performance through DoubleTick

All of this works seamlessly on a single number.

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Why Co-Existence Matters

Co-Existence brings together the best of both worlds — personal conversations and scalable automation.

This means:

• Your team can respond instantly to customer queries through the WhatsApp Business App

• At the same time, automated messages, campaigns, and notifications can be managed through DoubleTick

This is especially valuable for businesses that want to:

• Maintain a personal and responsive customer experience

• Improve speed and efficiency in communication

• Scale operations without losing the human touch

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Who Can Use Co-Existence?

Before getting started, make sure the following requirements are met:

• You are using the WhatsApp Business App (not the personal WhatsApp application)

• Your app version is 2.24.17 or higher

• Your business phone number is active in India

• The number is not banned or restricted by WhatsApp

• You have:

  • A Facebook Business Manager account

  • An active DoubleTick account