# How to Delete Customers
Managing customer data responsibly is important for every business. DoubleTick provides a **Delete Customer Data** feature that allows you to remove customer information in a secure and controlled way.
This article explains the different ways you can delete customer data and who is allowed to perform these actions.
#### **Who Can Delete Customer Data?**
Not every user in your team can delete customer data. This action depends on the role and permissions assigned.
* The **Account Owner** has full access and can delete customers, including deleting all data.
* Users with **Owner-level access** can also perform deletion actions.
* If you have created **Custom Roles**, only those users who are explicitly given the **“Delete Customers” permission** will be able to delete data.
* Team members without this permission will not see or be able to use the delete option.
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#### **Ways to Delete Customers**
DoubleTick provides four ways to delete customer data based on your requirement:
1. Individual Contact Deletion
2. Multiple Selected Contacts Deletion
3. Cohort Deletion Using Filters
4. Complete Data Deletion
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#### **1. Individual Contact Deletion**
Use this method when you want to delete a single customer.
**Steps**:\
a. Go to the **Customers** tab.\
b. Search or locate the contact you want to delete.\
c. Select the contact.\
d. Click on the **Delete** option.
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#### **2. Deleting Multiple Selected Contacts**
This method helps you delete multiple contacts at once.
Steps:\
a. Open the **Customers** tab.\
b. Use the checkboxes to select multiple contacts.\
c. Click on the **Delete** button.
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#### **3. Deleting a Cohort of Customers Using Filters**
You can delete a group of customers by applying filters.
Steps:\
a. Go to the **Customers** tab.\
b. Apply filters such as location, activity status, or last interaction.\
c. Once the filtered list appears, click on **Delete Filtered**.\`
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#### **4. Delete All Customer Data**
This option removes all customer data permanently and is restricted for security reasons.
Steps:\
a. In the **Customers** tab, click on the **Delete All** button (top-right corner).\
b. Enter the OTP sent to the account owner’s registered phone number.\
c. After successful verification, the deletion will be processed.\
d. A confirmation message will appear.\
e. You will also receive a confirmation via email and WhatsApp.
#### Important Considerations
**Permissions for Deletion**
* Only users with the correct permissions can delete customer data.
* The first three deletion methods require permission from the account owner.
* Permissions can be configured in **Custom Roles and Responsibilities**.
**Irrecoverable Action**
* Once customer data is deleted, it cannot be recovered.
* Always double-check before confirming deletion.
**Security and Compliance**
* The **Delete All** option is protected with OTP verification.
* This ensures that only authorized users can perform large-scale deletions.
