What is a Display Name?

What Is a Display Name?

A Display Name is the business name that appears to end users on WhatsApp when they receive a message from a WhatsApp Business API number.

This article explains what a Display Name is in the context of WhatsApp Business Platform (WhatsApp API) and why it matters for DoubleTick and its customers.

It is the name customers see:

• at the top of the WhatsApp chat

• in message notifications

• on the WhatsApp Business profile

For example, if a business is called Fresh Produce Cold Pressed Juices, that is the name users will see when they receive a WhatsApp message from that business.

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Where Is the Display Name Used?

A Display Name is linked to:

• a specific phone number

• inside a WhatsApp Business Account (WABA)

Each phone number connected via DoubleTick must have one Display Name, and that name is visible to all end users interacting with the business.

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Who Controls the Display Name?

Although DoubleTick helps customers onboard and manage WhatsApp API, Display Names are controlled and approved by Meta.

The Display Name is:

• submitted via Facebook Business Manager

• reviewed by Meta

• approved or rejected based on official policies

Neither DoubleTick nor its BSP can override Meta’s decision.

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Why Is the Display Name Important?

The Display Name plays a critical role in:

• building trust with customers

• clearly identifying who is messaging the user

• preventing spam, impersonation, and fraud

A clear and correct Display Name improves:

• message open rates

• customer confidence

• overall WhatsApp engagement

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Display Name vs Business Name (Common Confusion)

It’s important for new joinees to understand that:

• the Display Name is not always the legal company name

• but it must be clearly connected to the legal business identity

For example:

• Legal name: Fresh Produce Foods Private Limited

• Display Name: Fresh Produce Cold Pressed Juices

As long as the connection is visible on the company’s website or branding, this is acceptable.

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When Is a Display Name Reviewed?

A Display Name goes through review when:

• a new phone number is added

• the Display Name is edited or changed

• a previously rejected name is resubmitted

The review is done entirely by Meta and usually takes 24–48 hours.

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Key Things Everyone Should Remember

• Display Name = customer-facing business identity on WhatsApp

• One Display Name per phone number

• Approval is mandatory before messaging starts

• Meta is the final authority on approval or rejection

• External branding (website, documents) must support the name

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A Display Name is not just a name — it is the first impression of a business on WhatsApp. Getting it right is essential for smooth onboarding and successful WhatsApp communication.