# What is a Display Name?

### What Is a Display Name?

A **Display Name** is the **business name that appears to end users on WhatsApp** when they receive a message from a WhatsApp Business API number.<br>

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This article explains what a **Display Name** is in the context of **WhatsApp Business Platform (WhatsApp API)** and why it matters for DoubleTick and its customers.

It is the name customers see:

* at the **top of the WhatsApp chat**
* in **message notifications**
* on the **WhatsApp Business profile**

For example, if a business is called *Fresh Produce Cold Pressed Juices*, that is the name users will see when they receive a WhatsApp message from that business.

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### Where Is the Display Name Used?

A Display Name is linked to:

* a **specific phone number**
* inside a **WhatsApp Business Account (WABA)**

Each phone number connected via DoubleTick must have **one Display Name**, and that name is **visible to all end users** interacting with the business.

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### Who Controls the Display Name?

Although DoubleTick helps customers onboard and manage WhatsApp API, **Display Names are controlled and approved by Meta**.

The Display Name is:

* submitted via **Facebook Business Manager**
* reviewed by Meta
* approved or rejected based on official policies

Neither DoubleTick nor its BSP can override Meta’s decision.

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### Why Is the Display Name Important?

The Display Name plays a critical role in:

* **building trust** with customers
* clearly identifying **who is messaging the user**
* preventing **spam, impersonation, and fraud**

A clear and correct Display Name improves:

* message open rates
* customer confidence
* overall WhatsApp engagement

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### Display Name vs Business Name (Common Confusion)

It’s important for new joinees to understand that:

* the **Display Name is not always the legal company name**
* but it **must be clearly connected** to the legal business identity

For example:

* Legal name: *Fresh Produce Foods Private Limited*
* Display Name: *Fresh Produce Cold Pressed Juices*

As long as the connection is visible on the company’s website or branding, this is acceptable.

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### When Is a Display Name Reviewed?

A Display Name goes through review when:

* a **new phone number** is added
* the Display Name is **edited or changed**
* a previously rejected name is **resubmitted**

The review is done entirely by Meta and usually takes **24–48 hours**.

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### Key Things Everyone Should Remember

* Display Name = **customer-facing business identity on WhatsApp**
* One Display Name per **phone number**
* Approval is **mandatory before messaging starts**
* Meta is the **final authority** on approval or rejection
* External branding (website, documents) **must support the name**

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A Display Name is **not just a name** — it is the **first impression of a business on WhatsApp**.\
Getting it right is essential for smooth onboarding and successful WhatsApp communication.