Introduction to Funnel Analytics

Funnel Analytics in DoubleTick helps you understand how customers move through different stages of communication on WhatsApp.

Whenever your business sends a message or template to a customer, several actions may occur afterward. A message may get delivered, the customer may read it, the customer may click a button, or the customer may respond.

Funnel Analytics allows you to analyze these actions as a sequence of events, also called a funnel.

A funnel represents the journey customers take while interacting with your messages.

For example, a typical funnel may look like this:

Template Sent → Template Delivered → Template Read → CTA Button Clicked → Message Received

Using this funnel, you can clearly see:

• How many templates were sent

• How many customers received them

• How many customers opened and read them

• How many customers clicked the CTA button

• How many customers responded after interacting

This helps you understand where customers are engaging and where they stop progressing in the journey.

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Why Funnel Analytics is Useful

Businesses often measure only the number of messages sent. However, sending messages alone does not show how customers actually interact with them.

For example:

You send 900 templates to customers.

Out of those:

• 678 templates are delivered

• 543 templates are read

• 153 customers click the CTA button

• 97 customers send a response

Without Funnel Analytics, these stages are difficult to analyze.

Funnel Analytics helps businesses answer important questions such as:

• Are our templates being delivered successfully?

• Are customers actually reading our messages?

• Are customers interacting with CTA buttons?

• How many customers respond after clicking a CTA?

• Where do customers drop off in the communication journey?

By understanding these insights, businesses can improve campaign performance, customer engagement, and support workflows.

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Where to Find Funnel Analytics

To access Funnel Analytics in DoubleTick:

1. Log in to your DoubleTick account using your login number and credentials.

2. Move your cursor toward the left side navigation panel.

3. The navigation panel will expand.

4. Click Enterprise Analytics.

Enterprise Analytics allows you to create advanced reports that analyze messaging activity, template performance, customer engagement, and call interactions.