# Introduction to Funnel Analytics

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Funnel Analytics in DoubleTick helps you understand how customers move through different stages of communication on WhatsApp.

Whenever your business sends a message or template to a customer, several actions may occur afterward. A message may get delivered, the customer may read it, the customer may click a button, or the customer may respond.

Funnel Analytics allows you to analyze these actions as a **sequence of events**, also called a **funnel**.

A funnel represents the journey customers take while interacting with your messages.

For example, a typical funnel may look like this:

Template Sent → Template Delivered → Template Read → CTA Button Clicked → Message Received

Using this funnel, you can clearly see:

* How many templates were sent
* How many customers received them
* How many customers opened and read them
* How many customers clicked the CTA button
* How many customers responded after interacting

This helps you understand where customers are engaging and where they stop progressing in the journey.

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#### <mark style="color:$primary;">**Why Funnel Analytics is Useful**</mark>

Businesses often measure only the number of messages sent. However, sending messages alone does not show how customers actually interact with them.

For example:

You send 900 templates to customers.

Out of those:

* 678 templates are delivered
* 543 templates are read
* 153 customers click the CTA button
* 97 customers send a response

Without Funnel Analytics, these stages are difficult to analyze.

Funnel Analytics helps businesses answer important questions such as:

* Are our templates being delivered successfully?
* Are customers actually reading our messages?
* Are customers interacting with CTA buttons?
* How many customers respond after clicking a CTA?
* Where do customers drop off in the communication journey?

By understanding these insights, businesses can improve campaign performance, customer engagement, and support workflows.

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#### <mark style="color:$primary;">**Where to Find Funnel Analytics**</mark>

To access Funnel Analytics in DoubleTick:

1. Log in to your DoubleTick account using your login number and credentials.
2. Move your cursor toward the left side navigation panel.
3. The navigation panel will expand.
4. Click **Enterprise Analytics**.

Enterprise Analytics allows you to create advanced reports that analyze messaging activity, template performance, customer engagement, and call interactions.