> For the complete documentation index, see [llms.txt](https://learn.doubletick.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.doubletick.io/enterprise-analytics/introduction-to-funnel-report/applying-filters-in-funnel-reports.md).

# Applying Filters in Funnel Reports

Filters help narrow down the report to specific data.

Instead of analyzing all events together, filters allow you to focus on specific numbers, templates, or message types.

***

<figure><img src="/files/eHC4nkZD6MUojEQdmpjw" alt=""><figcaption></figcaption></figure>

#### <mark style="color:$primary;">**WhatsApp Number Filter**</mark>

This filter allows you to generate reports for a specific WhatsApp API number.

This is useful if your organization uses multiple API numbers for different teams or departments.

Example:

You can analyze the performance of campaigns sent from a particular WhatsApp number.

***

<figure><img src="/files/fIpSCdJbhScInpBBiDwF" alt=""><figcaption></figcaption></figure>

#### <mark style="color:$primary;">**Template Filter**</mark>

This filter allows you to analyze the performance of a specific template.

Example:

If you want to evaluate the performance of a particular marketing campaign template.

***

<figure><img src="/files/zy3VELwNP1gO45qW8VUg" alt=""><figcaption></figcaption></figure>

#### <mark style="color:$primary;">**Message Contains Filter**</mark>

This filter shows templates or messages that contain a specific keyword.

Example:

If several templates are related to a product called **AI Suite**, entering the keyword **AI Suite** will include all templates containing that keyword.

***

<figure><img src="/files/RMWTQrvZG0SUqXsoAGzt" alt=""><figcaption></figcaption></figure>

#### <mark style="color:$primary;">**Message Does Not Contain Filter**</mark>

This filter excludes templates containing a specific keyword.

Example:

If you want to analyze all templates except those related to **AI Suite**, you can exclude that keyword using this filter.


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