Understanding Funnel Conversion Metrics

Once the funnel is created, DoubleTick displays the funnel with event counts and conversion percentages.

Example funnel results:

Templates Sent: 936 Templates Delivered: 698 Templates Read: 557 CTA Button Clicked: 145 Messages Received: 84

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Conversion from Previous Step

This metric shows the percentage of users who moved from the previous event to the next.

Example:

Template Delivered → Template Read

557 out of 698 customers read the template.

Conversion rate = 80 percent.

Conversion from First Event

This metric shows the percentage of users who reached a step compared to the first event.

Example:

Template Sent → Template Read

557 out of 936 customers read the template.

Conversion rate = 60 percent.

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Overall Funnel Conversion

This metric shows how many users completed the final step of the funnel.

Example:

936 templates sent 84 customer responses

Overall conversion = 9 percent.

This metric represents the overall effectiveness of the communication journey.