> For the complete documentation index, see [llms.txt](https://learn.doubletick.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.doubletick.io/enterprise-analytics/introduction-to-funnel-report/understanding-funnel-conversion-metrics.md).

# Understanding Funnel Conversion Metrics

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2F7uOyCCo9YbjvWrxjTczp%2Fimage.png?alt=media&amp;token=cd1cf9d1-7da4-46a1-9677-7490e9fdefec" alt=""><figcaption></figcaption></figure>

Once the funnel is created, DoubleTick displays the funnel with event counts and conversion percentages.

Example funnel results:

**Templates Sent: 936**\
**Templates Delivered: 698**\
**Templates Read: 557**\
**CTA Button Clicked: 145**\
**Messages Received: 84**

***

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FpxBP92jK7BQlEfcB7u14%2Fimage.png?alt=media&amp;token=b2443973-65ed-4671-a045-4bd3de75d4a7" alt=""><figcaption></figcaption></figure>

#### <mark style="color:$primary;">**Conversion from Previous Step**</mark>

This metric shows the percentage of users who moved from the previous event to the next.

Example:

Template Delivered → Template Read

**557** out of **698** customers read the template.

**Conversion rate = 80 percent**.

#### <mark style="color:$primary;">**Conversion from First Event**</mark>

This metric shows the percentage of users who reached a step compared to the first event.

Example:

Template Sent → Template Read

**557** out of **936** customers read the template.

**Conversion rate = 60 percent.**

***

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FsxEerPTEZRUiGZp8yCaY%2Fimage.png?alt=media&amp;token=755f6c03-fff3-40d4-bcc4-7b6624b624c7" alt=""><figcaption></figcaption></figure>

#### <mark style="color:$primary;">**Overall Funnel Conversion**</mark>

This metric shows how many users completed the final step of the funnel.

Example:

**936** templates sent\
**84** customer responses

**Overall conversion = 9 percent.**

This metric represents the overall effectiveness of the communication journey.


---

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