# Introduction to Segmentation Report

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A Segmentation Report is one of the two report types available inside Enterprise Analytics on DoubleTick. It is designed to help businesses **analyze performance metrics over a selected time period, with the ability to slice and filter that data by different dimensions** such as team members, WhatsApp numbers, or reporting managers.

Think of a Segmentation Report as your day-to-day performance lens. It answers questions like:&#x20;

How many new chats did we receive this week?&#x20;

How quickly are agents responding?&#x20;

Which templates are being read?&#x20;

How are calls being handled across the team?&#x20;

You define what you want to measure, set a time period, and the report gives you a structured view of that data — broken down in a way that is most useful to your business.

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#### <mark style="color:$primary;">**How is a Segmentation Report different from a Funnel Report?**</mark>

A Segmentation Report focuses on **measuring and monitoring metrics** over time. It is built for ongoing performance tracking — you use it to understand trends, evaluate team activity, and surface issues as they develop.

A Funnel Report, on the other hand, focuses on **tracking a sequence of steps and measuring conversion at each stage**. It is built for understanding how customers move through a defined process and where they drop off.

If you want to know how your team is performing day to day, use a Segmentation Report. If you want to understand how customers are progressing through a specific flow, use a Funnel Report.