# Navigating Enterprise Analytics

Enterprise Analytics is available in the left-hand navigation panel inside your DoubleTick account. Click on it to open. Once inside, you will see two sections listed: Dashboards and Reports.

By default, the Dashboard view opens first.

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#### <mark style="color:$primary;">**Dashboards**</mark>

The Dashboard section is where you can view multiple reports together in one place. Using widgets, you can display your saved reports in different visual formats — such as line charts, bar graphs, or tables — and arrange them on a single screen for a quick overview of your business performance.

Dashboards are covered in detail in the next article.

#### <mark style="color:$primary;">**Reports**</mark>

The Reports section is where you build and manage your individual analyses. You can create two types of reports in DoubleTick:

**Segmentation Reports** — These analyze metrics over a selected time period. You can track multiple metrics together or break down a single metric by dimensions like team member, reporting manager, or WhatsApp number. Segmentation Reports are ideal for tracking ongoing performance and trends.

**Funnel Reports** — These track conversion steps across a defined sequence, helping you understand where customers are progressing and where they are dropping off in a multi-step process.

Each report type is covered in its own dedicated article in this section.