# What is Enterprise Analytics?

Running a business on WhatsApp means managing hundreds or thousands of conversations every day. But volume alone does not tell you whether your team is performing well, whether your customers are satisfied, or whether your communication strategy is actually working. That is exactly what Enterprise Analytics is built to answer.

Enterprise Analytics is DoubleTick's built-in reporting and performance intelligence system. It gives businesses a **structured, data-driven way to measure what is happening across their WhatsApp operations** — from how quickly agents are responding to customers, to how well templates are performing, to how calls are being handled across the team.

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#### <mark style="color:$primary;">**What does Enterprise Analytics include?**</mark>

Enterprise Analytics is organized into two core sections: **Dashboards and Reports.**

**Reports are where you build your analysis**. You define what you want to measure, set a time period, choose how the data should be displayed, and save it for ongoing reference. DoubleTick supports two types of reports — Segmentation Reports and Funnel Reports — each designed for a different kind of analysis.

**Dashboards are where you bring it all together**. Once you have built your reports, you can add them as widgets to a dashboard and view all your key metrics in one consolidated place. A dashboard gives you an at-a-glance view of your business performance without having to open each report individually.

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#### <mark style="color:$primary;">**What can a business do with Enterprise Analytics?**</mark>

Enterprise Analytics gives businesses the clarity they need to make confident, informed decisions. Here is what it enables:

**Monitor team performance in real time** — Track response times, chat volumes, resolution rates, and agent workloads across your entire team or for specific individuals.

**Understand customer interactions** — See how customers are engaging with your messages, which templates are being read and acted on, and where conversations are stalling or escalating.

**Manage call activity** — Track outgoing and incoming WhatsApp call volumes, connection rates, missed calls, and call consent data — all within the same reporting system.

**Compare performance across numbers and teams** — If your business runs multiple WhatsApp API numbers or has teams under different reporting managers, Enterprise Analytics lets you break down data at every level so nothing gets lost in aggregate numbers.

**Identify patterns and act on them** — Spot trends like rising irritated chat counts, drops in first response speed, or low template delivery rates, and act before they become larger problems.

**Export data for deeper analysis** — Every report can be exported as an Excel sheet, making it easy to share data with stakeholders or run further analysis outside DoubleTick.