How to increase your WhatsApp messaging limit
Learn how Meta increases WhatsApp messaging limits, the criteria for each tier, and how to track your progress.
Meta controls WhatsApp messaging limits at the Business Portfolio level. This guide explains how to qualify for a higher limit.
What's covered
How messaging limits work
A messaging limit is the number of new, unique customers you can message within a rolling 24-hour period. Meta applies this limit to your entire Business Portfolio. All WhatsApp API numbers in the same portfolio share one limit. Learn more in the messaging limit guide.
Default starting limit
New Business Portfolios start with a limit of 250 unique customers per day.
Move from 250 to 2,000
To move from 250 to 2,000, complete Meta Business Verification. Meta automatically upgrades your limit after your Business Portfolio is verified.
Qualify for higher limits
After you reach 2,000, Meta scales limits automatically. Meet both requirements:
Maintain high-quality marketing templates
Send approved marketing templates. Keep delivery performance strong. Avoid blocks and complaints.
Use at least 50% of your current limit
Meta reviews usage over the last seven days. Only delivered marketing template messages to new, unique customers count.
For example, a limit of 2,000 requires at least 1,000 qualifying customers.
Requirements by tier
From 2,000 to 10,000
Send delivered marketing templates to at least 1,000 new customers.
Maintain high messaging quality.
From 10,000 to 100,000
Send delivered marketing templates to at least 5,000 new customers.
Maintain high messaging quality.
From 100,000 to Unlimited
Maintain high-quality messaging
Use a significant portion of your limit consistently
Keep complaint and block rates low
Notifications
Meta notifies you when your limit increases:
By email to your registered Meta email address
In your Meta Business Portfolio
Check your marketing template usage
Review delivered marketing templates in WhatsApp Manager to confirm your qualifying usage.
Log in to DoubleTick and open Home.
Select Go to FBM Account to open WhatsApp Manager.
Go to Account Tools → Insights.
Select the Last 7 Days date range.
Review the number of delivered marketing templates.
For a 2,000 limit, you need 1,000 qualifying customers. A total of 300 delivered templates does not meet that threshold.
Avoid delays
Meta does not increase your limit until every requirement is met. Use these practices to support steady scaling:
Complete Meta Business Verification as early as possible.
Send relevant messages only to opted-in customers.
Monitor and protect your account quality.
Key takeaways
New Business Portfolios start at 250 unique customers per day.
Business Verification increases the limit from 250 to 2,000.
Higher limits require quality messaging and 50% usage over seven days.
Only delivered marketing templates to new customers count toward usage.
Check delivery data in WhatsApp Manager → Account Tools → Insights.
FAQs
How do I increase my limit from 250 to 2,000? Complete Meta Business Verification. Meta upgrades verified Business Portfolios automatically.
What counts toward the 50% usage requirement? Only delivered marketing template messages sent to new, unique customers count.
How long does a tier upgrade take once I qualify? It can take effect within six hours after Meta confirms eligibility.
Where can I check if I've used enough of my current tier? In WhatsApp Manager, go to Account Tools → Insights. Select Last 7 Days and review delivered marketing templates.
Why hasn't my limit increased even though I'm sending templates regularly? You may not meet the usage requirement. Poor template quality can also delay scaling.
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