> For the complete documentation index, see [llms.txt](https://learn.doubletick.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.doubletick.io/meta-business-setup/messaging-limit/how-to-increase-your-whatsapp-messaging-limit.md). # How to increase your WhatsApp messaging limit Learn how Meta increases WhatsApp messaging limits, the criteria for each tier, and how to track your progress. Meta controls WhatsApp messaging limits at the Business Portfolio level. This guide explains how to qualify for a higher limit. #### What's covered * [How messaging limits work](#how-messaging-limits-work) * [Move from 250 to 2,000](#move-from-250-to-2000) * [Qualify for higher limits](#qualify-for-higher-limits) * [Check your marketing template usage](#check-your-marketing-template-usage) * [Avoid delays](#avoid-delays) #### How messaging limits work A messaging limit is the number of new, unique customers you can message within a rolling 24-hour period. Meta applies this limit to your entire Business Portfolio. All WhatsApp API numbers in the same portfolio share one limit. Learn more in the [messaging limit guide](/meta-business-setup/messaging-limit/messaging-limit-guide.md). #### Default starting limit New Business Portfolios start with a limit of **250 unique customers per day**. #### Move from 250 to 2,000 To move from 250 to 2,000, complete **Meta Business Verification**. Meta automatically upgrades your limit after your Business Portfolio is verified. {% hint style="info" %} Follow [How to verify your META business](/meta-business-setup/meta-business-verification/how-to-verify-your-meta-business.md) for the verification steps. {% endhint %} #### Qualify for higher limits After you reach 2,000, Meta scales limits automatically. Meet both requirements: 1. **Maintain high-quality marketing templates** Send approved marketing templates. Keep delivery performance strong. Avoid blocks and complaints. 2. **Use at least 50% of your current limit** Meta reviews usage over the last seven days. Only delivered marketing template messages to new, unique customers count. For example, a limit of 2,000 requires at least 1,000 qualifying customers. #### Requirements by tier **From 2,000 to 10,000** * Send delivered marketing templates to at least 1,000 new customers. * Maintain high messaging quality. **From 10,000 to 100,000** * Send delivered marketing templates to at least 5,000 new customers. * Maintain high messaging quality. **From 100,000 to Unlimited** * Maintain high-quality messaging * Use a significant portion of your limit consistently * Keep complaint and block rates low {% hint style="info" %} After Meta confirms eligibility, the upgraded limit can take effect within six hours. {% endhint %} #### Notifications Meta notifies you when your limit increases: * By email to your registered Meta email address * In your Meta Business Portfolio #### Check your marketing template usage Review delivered marketing templates in WhatsApp Manager to confirm your qualifying usage.
Open Insights in Meta WhatsApp Manager to review marketing template delivery.
* Log in to DoubleTick and open **Home**. * Select **Go to FBM Account** to open **WhatsApp Manager**. * Go to **Account Tools** → **Insights**. * Select the **Last 7 Days** date range. * Review the number of delivered marketing templates. For a 2,000 limit, you need 1,000 qualifying customers. A total of 300 delivered templates does not meet that threshold. #### Avoid delays Meta does not increase your limit until every requirement is met. Use these practices to support steady scaling: * Complete Meta Business Verification as early as possible. * Send relevant messages only to opted-in customers. * Monitor and protect your [account quality](/meta-business-setup/account-quality/account-quality-guide.md). #### Key takeaways * New Business Portfolios start at 250 unique customers per day. * Business Verification increases the limit from 250 to 2,000. * Higher limits require quality messaging and 50% usage over seven days. * Only delivered marketing templates to new customers count toward usage. * Check delivery data in **WhatsApp Manager** → **Account Tools** → **Insights**. #### FAQs **How do I increase my limit from 250 to 2,000?**\ Complete Meta Business Verification. Meta upgrades verified Business Portfolios automatically. **What counts toward the 50% usage requirement?**\ Only delivered marketing template messages sent to new, unique customers count. **How long does a tier upgrade take once I qualify?**\ It can take effect within six hours after Meta confirms eligibility. **Where can I check if I've used enough of my current tier?**\ In **WhatsApp Manager**, go to **Account Tools** → **Insights**. Select **Last 7 Days** and review delivered marketing templates. **Why hasn't my limit increased even though I'm sending templates regularly?**\ You may not meet the usage requirement. Poor template quality can also delay scaling. #### Related topics * [Messaging limit guide](/meta-business-setup/messaging-limit/messaging-limit-guide.md) * [How to check messaging limits](/meta-business-setup/messaging-limit/how-to-check-messaging-limits.md) * [Account quality guide](/meta-business-setup/account-quality/account-quality-guide.md) --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://learn.doubletick.io/meta-business-setup/messaging-limit/how-to-increase-your-whatsapp-messaging-limit.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.