How Clickable Image Headers Work in WhatsApp Templates

Understand clickable image headers and how they work in WhatsApp templates.

WhatsApp has introduced a usability improvement for image-based message templates that contain a URL. Customers can now click directly on the image header to open the link — no changes required from your end.

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What Changed

Previously, customers had to tap the URL text or CTA button specifically to open a link in an image template. The image itself was not clickable.

With this update, clicking the image header now opens the URL automatically in a new tab. This is handled entirely by WhatsApp and requires no additional configuration.

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How It Works

If your template contains an image in the header and a URL anywhere — in the body text or as a CTA button — tapping the image will redirect the customer to that same URL.

Scenario 1: URL in the Template Body The customer can tap the image or the link text — both open the same URL.

Scenario 2: URL as a CTA Button The customer can tap the image or the CTA button — both open the same URL.

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What This Means for DoubleTick Customers

No action is required. This behavior is automatically enabled, existing approved templates continue to work as-is, and customers can now click the image to open the link directly.

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Points to Keep in Mind

• Applies only to image-based templates that include a URL

• Text-only templates are not affected

• The URL opens in a new browser tab

• Both the image click and CTA button open the same URL