Recommended Media Sizes for WhatsApp Carousel Templates

If you are creating a WhatsApp Carousel Template, getting your image dimensions right before you start will save you a lot of back and forth. Carousel templates follow stricter media rules than regular single-image templates. Using the wrong size can cause your images to get cropped, distorted, or your template to get rejected entirely.

There are two formats you can use for carousel cards. The important rule is that every card in your carousel must use the same format. You cannot mix the two.

Option 1: Square Format

Aspect Ratio: 1:1

Recommended Size: 1024 x 1024 px

Minimum Size: 600 x 600 px

Supported Formats: JPG, PNG

Maximum File Size: 5 MB

This is the safest and most recommended option. Square images display consistently across all devices without any unexpected cropping. If you are not sure which format to go with, start here. It works especially well for product-focused visuals, brand creatives, and any situation where you want maximum compatibility.

Option 2: Landscape Format

Aspect Ratio: 1.91:1

Recommended Size: 1125 x 600 px

Supported Formats: JPG, PNG

This is WhatsApp's native carousel ratio. When done correctly, it fills the carousel container cleanly — no black bars, no cropping, and a smooth swipe experience for your customer. If you currently have 16:9 images at 1920 x 1080 pixels, crop them slightly to 1125 x 600 pixels before uploading.

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What to Avoid

Portrait formats do not work well in carousels. Avoid aspect ratios like 9:16 (1080 x 1920 px) or 4:5 vertical. Portrait images make each card too tall, which pushes the action buttons below the visible area of the screen.

When buttons are hidden, customers are less likely to tap them, which reduces the effectiveness of your carousel entirely.

If you need a portrait-style visual, the workaround is to place the portrait image inside a 1024 x 1024 square canvas with background padding on the sides.

Also keep text inside images minimal. Buttons should always be visible without the customer needing to scroll.

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A quick summary of what to do and what to avoid:

Do not mix 1:1 and 1.91:1 images in the same carousel.

Do not use portrait formats.

Keep image text minimal.

Make sure buttons are visible without scrolling.

And when in doubt, go with the 1024 x 1024 square format.