How to Use the Content Section in WhatsApp Templates
This guide explains how to properly use the Content Section in WhatsApp templates on DoubleTick. It covers the Header, Body, and Footer components, along with correct media specifications to prevent cropping, distortion, or formatting issues.
Understanding these sections ensures your templates are professional, clear, and compliant with WhatsApp guidelines.
1. Header Component
The Header appears at the top of your WhatsApp template message. It is optional but highly recommended when you want to highlight important information.
You can add:
Text Header
Media Header (Image, Video, or Document)
Only one header is allowed per template.
Text Header
A text header is ideal for short, attention-grabbing information.
Maximum length: 60 characters
Best used for:
Offer names
Invoice numbers
Order confirmations
Alerts or important updates
Event titles
Keep the text concise and impactful.
Media Header Specifications (Important)
If you use a media header, it is essential to follow the correct format to avoid WhatsApp automatically cropping or resizing your content.
Recommended Standard Format (Fail-Safe for Images)
Aspect Ratio
1:1 (Square)
Recommended Pixels
1024 x 1024 px
Minimum Pixels
600 x 600 px
Formats
JPG, PNG
Max Size
5 MB
Why 1:1 works best:
Compatible across all devices
No unexpected cropping
Clean layout
Safest for professional templates
Video Header
If you are using a video header:
Format: MP4
Maximum Size: 16 MB
Ensure the video is compressed properly to stay within the size limit while maintaining clarity.
Document Header
If you are using a document header:
Format: PDF
Maximum Size: 100 MB
This is commonly used for:
Invoices
Reports
Brochures
Policy documents
2. Body Component
The Body is a mandatory section in every WhatsApp template. It is text-only and contains the primary message you want to communicate.
Maximum length: 1024 characters
Use the body section to:
Share detailed information
Explain offers or updates
Provide instructions
Send confirmations or reminders
Using Variables in the Body
You can insert dynamic information using variables.
Variables must be written inside double curly braces:
Example:
Hello {{customer_name}}, your order {{order_id}} has been shipped.
These variables allow the message to personalize automatically when sent.
You can also include system custom attributes directly from the editor. These appear highlighted (typically in green) and can be inserted by clicking on them inside the body section.
Best practices:
Keep sentences natural even when variables are inserted
Avoid placing too many variables in a single line
Always test with sample data before submitting for approval
3. Footer Component
The Footer appears immediately after the body. It is optional and text-only.
Maximum length: 60 characters Only one footer is allowed per template.
Use the footer for:
Contact information
Support details
Legal disclaimers
Short closing notes
Validity information
Example uses:
Valid till 31 March
Contact support at 9876543210
Terms and conditions apply
Keep the footer short and informative.
Final Checklist Before Submitting a Template
Only one header is added
Image headers use 1:1 ratio
Media files are within size limits
Body content is under 1024 characters
Variables are formatted correctly using {{ }}
Footer (if added) is within 60 characters
Content is professional and clearly structured
By following these guidelines, you can ensure your WhatsApp templates on DoubleTick display correctly across devices, maintain a professional appearance, and avoid rejection due to formatting issues.
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