How to use Tag Added Webhook
Turn simple tags into powerful automation triggers
Your team is handling dozens — sometimes hundreds — of conversations every day.
To stay organized, you use tags like:
Hot Lead
Interested
Follow-up Required
VIP Customer
It works well for categorization.
But here’s the problem — tagging alone doesn’t take action.
A lead might be marked as “Hot Lead”… but no one follows up immediately. A VIP customer gets tagged… but doesn’t receive priority service.
Opportunities slip through.
The Tag Added Webhook solves this instantly.
The moment a tag is added to a customer or conversation, your system is notified — and can take action immediately.
What Is the Tag Added Webhook?
This webhook triggers whenever a tag is added to:
A customer profile
A conversation
In simple terms:
Tag added → webhook fires → action happens instantly
Instead of just labeling customers, you can now automate what happens next.
When Does This Webhook Trigger?
This webhook activates whenever a tag is added, regardless of how it was applied:
When a team member adds a tag manually
When a bot adds a tag automatically
When a workflow assigns a tag
No matter the source — the webhook will trigger every time.
Step-by-Step Setup Guide
Step 1: Go to Webhooks
Log in to your DoubleTick account
Go to Settings
Click on Webhooks
Step 2: Create a New Webhook
Click New Webhook
Enter a name (example: Tag Added Automation)
Step 3: Add Webhook URL
This is where DoubleTick will send the data.
You can connect it to:
CRM tools (Zoho, HubSpot, Salesforce)
Automation tools (Zapier, Pabbly, Make)
Your backend system
For testing:
Open Bot Studio
Click Create New Bot
Select trigger → On Webhook
Copy the webhook URL
Step 4: Add Webhook Details
Go back to Webhooks
Paste the webhook URL
Select your API Number (WABA number)
Click Continue
Step 5: Select Event
Select Tag Added
Click Create Webhook
Your webhook is now live.
How to Test It
Add a tag to any customer or conversation — or wait for a tag to be applied via bot or workflow
Go to Bot Studio → Capture Response → View Response Data
You will see all the tag details captured instantly at the exact moment the tag was added.
What Data Do You Receive?
customerPhone
Customer’s WhatsApp number
Tag name
Name of the tag added
tag ID
Unique ID of the Tag
Tag added
true
This data helps you understand who was tagged, what tag was added, and when it happened — enabling real-time automation.
Sample Payload
What Can You Do with This Data?
You can use this webhook to:
Automatically segment customers
Trigger workflows based on tags
Send data to your CRM
Prioritize high-value leads
Build reports based on customer categories
Real-Life Business Use Case: Automatically Prioritizing and Routing High-Intent Leads
The Situation
A sales team handles hundreds of leads daily through WhatsApp.
Agents manually tag leads based on intent, such as:
Hot Lead
Interested
Not Interested
The Problem
Tagged leads were not acted upon instantly
Hot leads were not prioritized
Follow-ups were delayed
No structured lead routing
The Solution
The business connects the Tag Added webhook to their CRM and automation system.
Now, whenever a tag like “Hot Lead” is added:
The lead is instantly marked as high priority
Assigned to a senior sales agent
A follow-up task is created immediately
The lead is added to a high-intent campaign
The Result
Faster response to high-intent leads
Improved conversion rates
Better lead management
No missed opportunities
Summary
The Tag Added Webhook transforms simple tagging into real-time action.
Instead of just organizing conversations, you can now:
Automate workflows instantly
Prioritize the right customers
Improve response time
Scale your operations efficiently
Set it up once — and every tag starts working for you.