How to use Tag Removed Webhook
Keep your customer data accurate and your automation in sync
Tags help you organize customers.
But what happens when a tag is removed?
That moment is just as important as when a tag is added.
Because a removed tag usually means something has changed:
A lead has moved to the next stage
A task has been completed
A customer is no longer relevant for a campaign
If your system doesn’t capture this change instantly, your data becomes outdated — and your communication becomes inaccurate.
The Tag Removed Webhook ensures that doesn’t happen.
The moment a tag is removed, your system is notified — so you can take action immediately.
What Is the Tag Removed Webhook?
This webhook triggers whenever a tag is removed from:
A customer profile
A conversation
In simple terms:
Tag removed → webhook fires → system updates instantly
It helps you keep your systems aligned with the latest customer state.
When Does This Webhook Trigger?
This webhook activates whenever a tag is removed, regardless of how it happens:
When a team member removes a tag manually
When a bot removes a tag automatically
When a workflow updates or replaces tags
No matter the source — the webhook will always trigger.
Step-by-Step Setup Guide
Step 1: Go to Webhooks
Log in to your DoubleTick account
Go to Settings
Click on Webhooks
Step 2: Create a New Webhook
Click New Webhook
Enter a name (example: Tag Removed Tracker)
Step 3: Add Webhook URL
This is where DoubleTick will send the data.
You can connect it to:
CRM tools
Automation tools (Zapier, Pabbly, Make)
Your backend system
For testing:
Go to Bot Studio
Click Create New Bot
Select trigger → On Webhook
Copy the webhook URL
Step 4: Add Webhook Details
Paste the webhook URL
Select your API Number (WABA number)
Click Continue
Step 5: Select Event
Select Tag Removed
Click Create Webhook
Your webhook is now active.
How to Test It
Remove a tag from any customer or conversation — or wait for a tag to be removed via bot or workflow
Go to Bot Studio → Capture Response → View Response Data
You will see all the removed tag details captured instantly at the exact moment the tag was removed.
What Data Do You Receive?
from
The customer’s WhatsApp phone number
tagId
Unique ID of the tag that was removed
tagName
Name of the tag that was removed
tagRemoved
Confirms that the tag removal event has occurred (true)
Sample Payload
Real-Life Business Use Case: Preventing Wrong Messaging
The Situation A D2C brand runs WhatsApp campaigns like New Offers, Cart Abandonment, and Repeat Purchase, using tags such as Cart Abandoned, Interested, and Converted.
The Problem Customers who had already purchased were still receiving cart reminders and follow-ups because the “Cart Abandoned” tag wasn’t removed on time, leading to poor experience and confusion.
The Solution With the Tag Removed webhook:
Customers are instantly removed from irrelevant campaigns
Moved to the correct segment (e.g., Converted)
Communication updates automatically
The Result
No irrelevant messages
Better customer experience
Improved campaign performance
Summary
The Tag Removed Webhook ensures your data stays accurate and your communication stays relevant.
It helps you:
Maintain clean segmentation
Avoid incorrect messaging
Automate customer stage transitions
Set it up once — and your system stays in sync automatically.