How to use Tag Added Webhook

Turn simple tags into powerful automation triggers

Your team is handling dozens — sometimes hundreds — of conversations every day.

To stay organized, you use tags like:

• Hot Lead

• Interested

• Follow-up Required

• VIP Customer

It works well for categorization.

But here’s the problem — tagging alone doesn’t take action.

A lead might be marked as “Hot Lead”… but no one follows up immediately. A VIP customer gets tagged… but doesn’t receive priority service.

Opportunities slip through.

The Tag Added Webhook solves this instantly.

The moment a tag is added to a customer or conversation, your system is notified — and can take action immediately.

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What Is the Tag Added Webhook?

This webhook triggers whenever a tag is added to:

• A customer profile

• A conversation

In simple terms:

Tag added → webhook fires → action happens instantly

Instead of just labeling customers, you can now automate what happens next.

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When Does This Webhook Trigger?

This webhook activates whenever a tag is added, regardless of how it was applied:

• When a team member adds a tag manually

• When a bot adds a tag automatically

• When a workflow assigns a tag

No matter the source — the webhook will trigger every time.

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Step-by-Step Setup Guide

Step 1: Go to Webhooks

• Log in to your DoubleTick account

• Go to Settings

• Click on Webhooks

Step 2: Create a New Webhook

• Click New Webhook

• Enter a name (example: Tag Added Automation)

Step 3: Add Webhook URL

This is where DoubleTick will send the data.

You can connect it to:

• CRM tools (Zoho, HubSpot, Salesforce)

• Automation tools (Zapier, Pabbly, Make)

• Your backend system

For testing:

• Open Bot Studio

• Click Create New Bot

• Select trigger → On Webhook

• Copy the webhook URL

Step 4: Add Webhook Details

• Go back to Webhooks

• Paste the webhook URL

• Select your API Number (WABA number)

• Click Continue

Step 5: Select Event

• Select Tag Added

• Click Create Webhook

Your webhook is now live.

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How to Test It

Add a tag to any customer or conversation — or wait for a tag to be applied via bot or workflow

Go to Bot Studio → Capture Response → View Response Data

You will see all the tag details captured instantly at the exact moment the tag was added.

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What Data Do You Receive?

Field	What It Tells You
customerPhone	Customer’s WhatsApp number
Tag name	Name of the tag added
tag ID	Unique ID of the Tag
Tag added	true

This data helps you understand who was tagged, what tag was added, and when it happened — enabling real-time automation.

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Sample Payload

{
  "from": "919136943362",
  "tagId": "tag_iC0uqfNy47",
  "tagName": "bad review",
  "tagAdded": true
}

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What Can You Do with This Data?

You can use this webhook to:

• Automatically segment customers

• Trigger workflows based on tags

• Send data to your CRM

• Prioritize high-value leads

• Build reports based on customer categories

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Real-Life Business Use Case: Automatically Prioritizing and Routing High-Intent Leads

The Situation

A sales team handles hundreds of leads daily through WhatsApp.

Agents manually tag leads based on intent, such as:

• Hot Lead

• Interested

• Not Interested

The Problem

• Tagged leads were not acted upon instantly

• Hot leads were not prioritized

• Follow-ups were delayed

• No structured lead routing

The Solution

The business connects the Tag Added webhook to their CRM and automation system.

Now, whenever a tag like “Hot Lead” is added:

• The lead is instantly marked as high priority

• Assigned to a senior sales agent

• A follow-up task is created immediately

• The lead is added to a high-intent campaign

The Result

• Faster response to high-intent leads

• Improved conversion rates

• Better lead management

• No missed opportunities

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Summary

The Tag Added Webhook transforms simple tagging into real-time action.

Instead of just organizing conversations, you can now:

• Automate workflows instantly

• Prioritize the right customers

• Improve response time

• Scale your operations efficiently

Set it up once — and every tag starts working for you.