How to use Tag Removed Webhook

Tags help you organize customers.

But removing a tag is just as important.

Why?

Because when a tag is removed, it usually means something has changed:

• A lead moved to another stage

• A task is completed

• A customer is no longer relevant for a campaign

The Tag Removed webhook helps you capture this exact moment and take action instantly.

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What is Tag Removed Webhook?

This webhook is triggered whenever a tag is removed from:

• A customer profile

• A conversation

In simple terms:

Tag removed → webhook fires → system updates instantly

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When Does This Webhook Trigger?

This webhook triggers when:

• A team member removes a tag manually

• A bot removes a tag

• A workflow updates or replaces tags

Any time a tag is removed, the webhook is triggered.

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Step-by-Step: How to Set Up This Webhook

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Step 1: Go to Webhooks

• Log in to DoubleTick

• Go to Settings

• Click on Webhooks

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Step 2: Create a New Webhook

• Click on New Webhook

• Enter a name

Example: Tag Removed Tracker

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Step 3: Add Webhook URL

This is where DoubleTick will send the data.

You can use:

• CRM tools

• Automation tools (Zapier, Pabbly, Make)

• Your backend system

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Using Bot Studio for Testing

• Go to Bot Studio

• Click on Create New Bot

• Select trigger: On Webhook

• Copy the webhook URL

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Step 4: Add Webhook Details

• Paste the webhook URL

• Select your API Number (WABA number)

• Click Continue

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Step 5: Select Event

• Select Tag Removed

• Click on Create Webhook

Your webhook is now active.

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How to Test the Webhook

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Step 1: Remove a Tag

• Open any chat

• Remove an existing tag

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Step 2: Capture Response

• Go to Bot Studio

• Click on Capture Response

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Step 3: View Response Data

• Click on View Response Data

You will see the removed tag details.

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What Data Will You Receive?

When this webhook is triggered, you will receive:

• Customer name

• Customer phone number

• Removed tag name

• Conversation details

• Timestamp (date and time)

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What Can You Do with This Data?

You can:

• Update customer stages in CRM

• Remove customers from campaigns

• Trigger next-step workflows

• Maintain clean and accurate data

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Real Business Use Case

Use Case: Preventing Wrong Messaging & Protecting Customer Experience

The Situation

A D2C e-commerce brand runs multiple WhatsApp campaigns like:

• “New Offers”

• “Cart Abandonment”

• “Repeat Purchase”

Customers are tagged based on behavior.

For example:

• “Cart Abandoned”

• “Interested”

• “Converted”

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The Problem Before Automation

A customer who had already purchased a product was still receiving:

• Cart reminder messages

• Discount nudges

• Follow-up campaigns

Why?

Because the “Cart Abandoned” tag was not removed in time.

This led to:

• Poor customer experience

• Confusing communication

• Brand trust issues

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The Solution

The business uses the Tag Removed webhook.

Whenever a tag like “Cart Abandoned” is removed:

• The customer is automatically removed from that campaign

• They are added to a new segment (e.g., “Converted”)

• Future communication is updated instantly

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What Happens Automatically

• No irrelevant messages are sent

• Campaigns stay accurate

• Customer journey becomes seamless

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The Result

• Improved customer experience

• Higher trust and brand perception

• Better campaign performance

• Reduced message fatigue

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Conclusion

The Tag Removed webhook is not just about removing a label — it’s about keeping your entire system accurate and your communication relevant.

It helps you:

• Maintain clean customer segmentation

• Avoid sending wrong messages

• Automate transitions between stages

• Deliver a better customer experience