How to use Tag Removed Webhook

Keep your customer data accurate and your automation in sync

Tags help you organize customers.

But what happens when a tag is removed?

That moment is just as important as when a tag is added.

Because a removed tag usually means something has changed:

• A lead has moved to the next stage

• A task has been completed

• A customer is no longer relevant for a campaign

If your system doesn’t capture this change instantly, your data becomes outdated — and your communication becomes inaccurate.

The Tag Removed Webhook ensures that doesn’t happen.

The moment a tag is removed, your system is notified — so you can take action immediately.

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What Is the Tag Removed Webhook?

This webhook triggers whenever a tag is removed from:

• A customer profile

• A conversation

In simple terms:

Tag removed → webhook fires → system updates instantly

It helps you keep your systems aligned with the latest customer state.

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When Does This Webhook Trigger?

This webhook activates whenever a tag is removed, regardless of how it happens:

• When a team member removes a tag manually

• When a bot removes a tag automatically

• When a workflow updates or replaces tags

No matter the source — the webhook will always trigger.

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Step-by-Step Setup Guide

Step 1: Go to Webhooks

• Log in to your DoubleTick account

• Go to Settings

• Click on Webhooks

Step 2: Create a New Webhook

• Click New Webhook

• Enter a name (example: Tag Removed Tracker)

Step 3: Add Webhook URL

This is where DoubleTick will send the data.

You can connect it to:

• CRM tools

• Automation tools (Zapier, Pabbly, Make)

• Your backend system

For testing:

• Go to Bot Studio

• Click Create New Bot

• Select trigger → On Webhook

• Copy the webhook URL

Step 4: Add Webhook Details

• Paste the webhook URL

• Select your API Number (WABA number)

• Click Continue

Step 5: Select Event

• Select Tag Removed

• Click Create Webhook

Your webhook is now active.

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How to Test It

Remove a tag from any customer or conversation — or wait for a tag to be removed via bot or workflow

Go to Bot Studio → Capture Response → View Response Data

You will see all the removed tag details captured instantly at the exact moment the tag was removed.

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What Data Do You Receive?

Field	What It Tells You
from	The customer’s WhatsApp phone number
tagId	Unique ID of the tag that was removed
tagName	Name of the tag that was removed
tagRemoved	Confirms that the tag removal event has occurred (true)

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Sample Payload

{
  "from": "918291504886",
  "tagId": "tag_i3BrKWJqNA",
  "tagName": "API test",
  "tagRemoved": true
}

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Real-Life Business Use Case: Preventing Wrong Messaging

The Situation A D2C brand runs WhatsApp campaigns like New Offers, Cart Abandonment, and Repeat Purchase, using tags such as Cart Abandoned, Interested, and Converted.

The Problem Customers who had already purchased were still receiving cart reminders and follow-ups because the “Cart Abandoned” tag wasn’t removed on time, leading to poor experience and confusion.

The Solution With the Tag Removed webhook:

• Customers are instantly removed from irrelevant campaigns

• Moved to the correct segment (e.g., Converted)

• Communication updates automatically

The Result

• No irrelevant messages

• Better customer experience

• Improved campaign performance

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Summary

The Tag Removed Webhook ensures your data stays accurate and your communication stays relevant.

It helps you:

• Maintain clean segmentation

• Avoid incorrect messaging

• Automate customer stage transitions

Set it up once — and your system stays in sync automatically.