# Important Update: WhatsApp Pricing Changes from October 1, 2025 WhatsApp has announced upcoming changes to message rates that will take effect on **October 1, 2025 at 12:00 AM (according to your WhatsApp Business Account time zone)**. We want to ensure you stay informed and prepared for these updates. 🔺**Rate Increases** * **United Arab Emirates (UAE)**: Marketing message rates will increase. * **Colombia**: Utility and Authentication message rates will increase. 🔻 **Rate Decreases** * **Mexico**: Marketing message rates will decrease. * **Saudi Arabia, Argentina, and Egypt**: Utility and Authentication message rates will decrease. 🌍 **Regional Mapping Update** * **Zimbabwe (+263 country code)**: Starting October 1, Zimbabwe will be mapped under the “Rest of Africa” region instead of “Other.” * Messages to WhatsApp users in Zimbabwe will now be charged as per **Rest of Africa rates**. ✅ **What This Means for You** * If you run Marketing campaigns in UAE or send Utility/Authentication messages in Colombia → you may notice **slightly higher costs**. * If your primary customer base is in Mexico, Saudi Arabia, Argentina, or Egypt → you’ll benefit from **reduced costs**. * If you communicate with customers in Zimbabwe → pricing will now follow the **Rest of Africa structure**. 💡**Next Steps** No action is required from your side at this moment. However, we recommend: * Reviewing your ongoing and scheduled campaigns in these regions. * Adjusting your budget allocation once the new rates are live. 📌 **We will be sharing the exact updated rates with you shortly**, so you can plan ahead with complete clarity. At DoubleTick, our priority is to keep you updated and help your business continue scaling without surprises. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://learn.doubletick.io/whatsapp-business-api/important-update-whatsapp-pricing-changes-from-october-1-2025.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.