# Important Update: WhatsApp Pricing Changes from October 1, 2025

WhatsApp has announced upcoming changes to message rates that will take effect on **October 1, 2025 at 12:00 AM (according to your WhatsApp Business Account time zone)**.

We want to ensure you stay informed and prepared for these updates.

🔺**Rate Increases**

* **United Arab Emirates (UAE)**: Marketing message rates will increase.
* **Colombia**: Utility and Authentication message rates will increase.

🔻 **Rate Decreases**

* **Mexico**: Marketing message rates will decrease.
* **Saudi Arabia, Argentina, and Egypt**: Utility and Authentication message rates will decrease.

🌍 **Regional Mapping Update**

* **Zimbabwe (+263 country code)**: Starting October 1, Zimbabwe will be mapped under the “Rest of Africa” region instead of “Other.”
* Messages to WhatsApp users in Zimbabwe will now be charged as per **Rest of Africa rates**.

✅ **What This Means for You**

* If you run Marketing campaigns in UAE or send Utility/Authentication messages in Colombia → you may notice **slightly higher costs**.
* If your primary customer base is in Mexico, Saudi Arabia, Argentina, or Egypt → you’ll benefit from **reduced costs**.
* If you communicate with customers in Zimbabwe → pricing will now follow the **Rest of Africa structure**.

💡**Next Steps**

No action is required from your side at this moment. However, we recommend:

* Reviewing your ongoing and scheduled campaigns in these regions.
* Adjusting your budget allocation once the new rates are live.

📌 **We will be sharing the exact updated rates with you shortly**, so you can plan ahead with complete clarity.

At DoubleTick, our priority is to keep you updated and help your business continue scaling without surprises.