# Call Restrictions — What Happens When Pickup Rates Are Low

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To maintain a high-quality user experience, Meta continuously monitors the pickup rate of WhatsApp calls. Pickup rate refers to how often calls initiated or received by a business are successfully answered.

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#### <mark style="color:$primary;">**Why Pickup Rate Matters**</mark>

A consistently low pickup rate may indicate that calls are not relevant, are poorly timed, or are being initiated without sufficient context. This can lead to a negative experience for end users. To prevent this, Meta enforces quality standards based on calling performance.

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#### <mark style="color:$primary;">**What Happens When Pickup Rates Drop**</mark>

If your pickup rate falls below Meta’s acceptable threshold, restrictions may be applied to your WhatsApp calling capabilities.

These restrictions may include:

* Outgoing call restrictions, where you are unable to initiate new calls
* Incoming call restrictions, where your number may stop receiving calls
* In some cases, both incoming and outgoing calling may be restricted

The duration and severity of these restrictions depend on how the pickup rate improves over time.

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#### <mark style="color:$primary;">**How DoubleTick Helps You Stay Informed**</mark>

To ensure better visibility and avoid failed call attempts, DoubleTick now provides clear indicators and notifications related to call restrictions.

* The system highlights numbers that are under warning or already restricted
* Agents are notified before attempting a call if restrictions apply
* Call blockers prevent initiating calls when restrictions are active

This ensures that agents are aware of the status in advance and can take appropriate action.

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#### <mark style="color:$primary;">**Best Practices to Avoid Restrictions**</mark>

* Initiate calls only when there is clear user intent or prior interaction
* Avoid repeated or unnecessary call attempts
* Prefer initiating conversations through messages before calling
* Ensure timely follow-ups to increase the likelihood of calls being answered

Maintaining a healthy pickup rate is essential to ensure uninterrupted calling and consistent communication with customers.


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