> For the complete documentation index, see [llms.txt](https://learn.doubletick.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://learn.doubletick.io/additonal-channels/whatsapp-calling/incoming-whatsapp-calling-api-your-complete-guide/how-to-add-a-call-on-whatsapp-button-to-a-template.md).

# How to Add a Call on WhatsApp Button to a Template

Learn how to add a Call on WhatsApp button to a template in DoubleTick or WhatsApp Manager, then submit it for Meta approval.

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FcWL3XMl1QCl7xqrXXqQo%2Fimage.png?alt=media&#x26;token=b2de175b-5078-49c7-ac7e-acf011a2fcf0" alt="" width="563"><figcaption></figcaption></figure>

Meta lets you add a **Call on WhatsApp** button to your WhatsApp templates. Customers can tap to call your business number without saving or dialing it. You can create this template two ways: directly from DoubleTick, or via WhatsApp Manager (FBM).

#### What's covered

* [How to create it from DoubleTick](#how-to-create-it-from-doubletick)
* [How to create it via WhatsApp Manager (FBM)](#how-to-create-it-via-whatsapp-manager-fbm)
* [Keep in mind](#keep-in-mind)
* [Why use it](#why-use-it)
* [Tracking calls from broadcasts](#tracking-calls-from-broadcasts)
* [Key takeaways](#key-takeaways)
* [Frequently asked questions](#frequently-asked-questions)

#### How to create it from DoubleTick

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FuNjVIoE8bHMIDnHfY9Tp%2FThis%20is%20the%20process%20of%20creating%20a%20template%20where%20you%20can%20add%20a%20%E2%80%9CCall%20on%20WhatsApp%E2%80%9D%20CTA%20button.%20Double%E2%80%91click%20to%20go%20to%20Templates.%20Click%20the%20green%20New%20Template%20button%20and%20start%20a%20new%20template.%20Enter%20t.gif?alt=media&#x26;token=bb6ae2e8-ae92-45ff-be1a-3a23d6478619" alt=""><figcaption></figcaption></figure>

* Go to **Templates** on your DoubleTick dashboard and click **New Template**.
* Enter a **template name**, select a **category**, then choose the **language** and **WABA** you want to use. Click **Next**.
* Add your message: an optional **header**, the **body** (your main message text), and an optional **footer**. Click **Next**.
* Under **Buttons**, click **Add**, then select **Call on WhatsApp** from the dropdown.
* Enter the **button name** you want customers to see, and choose how many days it should stay active.
* Add any **variables**, if your message needs them, then click **Submit Template**.

Meta will review your template. Once its status changes from **Pending** to **Approved**, you can start sending it to your customers.

#### How to create it via WhatsApp Manager (FBM)

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FVwaxDrHuTfqL2kZX6zUw%2FUntitled%20design%20-%202026-09-18T133831.533.gif?alt=media&#x26;token=495f75a0-98b4-43ed-ac47-0f5fe5d1455a" alt=""><figcaption></figcaption></figure>

* Log in to your **DoubleTick account** and click **Go to FBM Account** to open **WhatsApp Manager** inside Facebook Business Manager.
* From the left menu, select **Message Templates**, then click **Create Template**.
* Choose a **Category** (Marketing is recommended for most use cases), give the template a unique name, and select a language.
* Write your message in the **Body Text** box.
* Scroll to **Buttons**, click **Add a Button → Call on WhatsApp**. It links automatically to your WhatsApp Business number. Save the template.
* Click **Submit**. Meta usually reviews templates within a few minutes to a few hours.
* Once approved, go back to your **DoubleTick dashboard**, sync your templates, and send. Customers will see a **Call on WhatsApp** button they can tap to call you instantly.

#### Keep in mind

* Only one **Call on WhatsApp** button is allowed per template.
* It can't be added together with a **Call Phone Number** button.
* Other buttons, like **Visit website** or quick replies, can be added alongside it.

#### Why use it

* **Instant connection:** customers don't need to search for or dial your number.
* **Higher engagement:** calls convert faster than long chat exchanges.
* **All-in-one history:** calls and messages stay in the same WhatsApp thread inside DoubleTick.

#### Tracking calls from broadcasts

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FnaV2tE9yDKsn7vu9DpJK%2FUntitled%20design%20-%202026-09-18T170023.417.gif?alt=media&amp;token=110d4ef5-b798-44d3-a7bd-5a6178551dcf" alt=""><figcaption></figcaption></figure>

When you send this template in a broadcast, the broadcast summary shows how many calls came in — Answered, Missed, and Declined — updating live as customers call. See [How to Check Broadcast Summary](/broadcast-list/get-started-with-broadcast-list/how-to-check-broadcast-summary.md) for call analytics and the downloadable per-call report.

#### Key takeaways

* Add one **Call on WhatsApp** button to a template in DoubleTick or WhatsApp Manager.
* Submit the template for Meta review before sending it to customers.
* Combine the button with website links or quick replies, but not **Call Phone Number**.
* Track how your calls perform from the broadcast summary once you send the template.

#### Frequently asked questions

<details>

<summary>Can I add more than one Call on WhatsApp button?</summary>

No. Each template supports one **Call on WhatsApp** button.

</details>

<details>

<summary>Can I use Call on WhatsApp with Call Phone Number?</summary>

No. A template cannot include both call button types.

</details>

<details>

<summary>When can I send a template with this button?</summary>

Send it after Meta approves the template. Sync it to DoubleTick first if you created it in WhatsApp Manager.

</details>

<details>

<summary>Which template category should I choose?</summary>

Choose the category that matches your message. Marketing works for most promotional use cases.

</details>

<details>

<summary>Can I add variables to a Call on WhatsApp template?</summary>

Yes. Add variables when your message needs personalised values before submitting the template.

</details>

<details>

<summary>Can I add website links or quick replies?</summary>

Yes. You can add website links or quick replies with a **Call on WhatsApp** button.

</details>

#### Related articles

* [How to Control the WhatsApp Call Button Visibility](/additonal-channels/whatsapp-calling/how-to-control-the-whatsapp-call-button-visibility.md)
* [How to Check Broadcast Summary](/broadcast-list/get-started-with-broadcast-list/how-to-check-broadcast-summary.md)
* [Call Restrictions — What Happens When Pickup Rates Are Low](/additonal-channels/whatsapp-calling/incoming-whatsapp-calling-api-your-complete-guide/call-restrictions-what-happens-when-pickup-rates-are-low.md)


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