How to Add a Call on WhatsApp Button to a Template
Learn how to add a Call on WhatsApp button to a template in DoubleTick or WhatsApp Manager, then submit it for Meta approval.
Meta lets you add a Call on WhatsApp button to your WhatsApp templates. Customers can tap to call your business number without saving or dialing it. You can create this template two ways: directly from DoubleTick, or via WhatsApp Manager (FBM).
What's covered
How to create it from DoubleTick
Go to Templates on your DoubleTick dashboard and click New Template.
Enter a template name, select a category, then choose the language and WABA you want to use. Click Next.
Add your message: an optional header, the body (your main message text), and an optional footer. Click Next.
Under Buttons, click Add, then select Call on WhatsApp from the dropdown.
Enter the button name you want customers to see, and choose how many days it should stay active.
Add any variables, if your message needs them, then click Submit Template.
Meta will review your template. Once its status changes from Pending to Approved, you can start sending it to your customers.
How to create it via WhatsApp Manager (FBM)
Log in to your DoubleTick account and click Go to FBM Account to open WhatsApp Manager inside Facebook Business Manager.
From the left menu, select Message Templates, then click Create Template.
Choose a Category (Marketing is recommended for most use cases), give the template a unique name, and select a language.
Write your message in the Body Text box.
Scroll to Buttons, click Add a Button → Call on WhatsApp. It links automatically to your WhatsApp Business number. Save the template.
Click Submit. Meta usually reviews templates within a few minutes to a few hours.
Once approved, go back to your DoubleTick dashboard, sync your templates, and send. Customers will see a Call on WhatsApp button they can tap to call you instantly.
Keep in mind
Only one Call on WhatsApp button is allowed per template.
It can't be added together with a Call Phone Number button.
Other buttons, like Visit website or quick replies, can be added alongside it.
Why use it
Instant connection: customers don't need to search for or dial your number.
Higher engagement: calls convert faster than long chat exchanges.
All-in-one history: calls and messages stay in the same WhatsApp thread inside DoubleTick.
Tracking calls from broadcasts
When you send this template in a broadcast, the broadcast summary shows how many calls came in — Answered, Missed, and Declined — updating live as customers call. See How to Check Broadcast Summary for call analytics and the downloadable per-call report.
Key takeaways
Add one Call on WhatsApp button to a template in DoubleTick or WhatsApp Manager.
Submit the template for Meta review before sending it to customers.
Combine the button with website links or quick replies, but not Call Phone Number.
Track how your calls perform from the broadcast summary once you send the template.
Frequently asked questions
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