Streamlining Business Communication: IndiaMART and DoubleTick Integration via Webhooks
In today’s fast-paced business environment, efficient communication with leads and customers is crucial for success. IndiaMART, a leading B2B marketplace, and DoubleTick, a WhatsApp Business API solution, can be integrated using webhooks to create a seamless communication workflow. This article explores the benefits and steps involved in this integration.
Why Integrate IndiaMART with DoubleTick?
Integrating these platforms offers several advantages:
Automated Lead Notification: Receive IndiaMART inquiries directly on WhatsApp in real-time.
Improved Response Time: Respond to leads quickly, increasing the likelihood of conversion.
Centralized Communication: Manage all inquiries in a single platform without switching between tools.
Enhanced Customer Engagement: Use personalized templates and automated responses for better interaction.
Steps to Integrate IndiaMART with DoubleTick via Webhooks
Set Up a Webhook Endpoint:
Create a Bot with starting point trigger as “On Webhook” to handle incoming data from IndiaMART.
Ensure to copy the endpoint URL.
Configure IndiaMART Webhook:
Log in to your IndiaMART seller account.
Navigate to the Lead Manager section
Click on the 3 vertical dots on the popup
Click on Import/Export Leads
Click on Push API
Select Source as Others and add CRM name
A pop-up will appear, kindly add the webhook URL you’d copied from the Bot section under the “Webhook Listener URL”
Parse Incoming Data:
When IndiaMART sends a payload, parse the data to extract key information such as lead name, contact details, and inquiry content.
Integrate with DoubleTick:
Choose the phone number filed in the On webhook node after capturing a test data in the webhook.
Send desired templates using the send template action node .
Test the Integration:
Simulate an inquiry on IndiaMART to ensure the webhook triggers correctly.
Verify that the message is received on WhatsApp through DoubleTick.
Monitor and Optimize:
Regularly check logs and analytics to ensure smooth functioning.
Optimize the message templates based on customer feedback and engagement metrics.
Conclusion
Integrating IndiaMART with DoubleTick using webhooks simplifies lead management and enhances customer communication. By automating the process, businesses can save time, improve response rates, and foster better customer relationships. Implement this integration today to take your B2B communication to the next level.
