Template Categories in WhatsApp API
Explore all the message template categories in WhatsApp API with DoubleTick. Learn about different template types and the approval process for sending messages.
Template messages are the only type of message that can be sent to customers who have yet to message you, or who have not sent you a message in the last 24 hours. Templates must be approved before they can be sent in template messages.
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Template Categories
Templates must be categorized as one of the following categories. Categories factor into pricing and the category you designate will be validated at the time of template creation.
Marketing templates are our most flexible. They can enable businesses to achieve a wide range of goals, from generating awareness to driving sales and more.
Objective | Business Goal | Example Templates |
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Awarenes | Generate awareness of your business, products, or services among customers who have subscribed to receive messages from your business on WhatsApp. |
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Sales | Send general promotional offers to customers related to sales events, coupons or other content intended to drive sales. |
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Retargeting | Promote relevant offers or other call-to-actions to customers who may have visited your website, used your app, or engaged with your products and services. |
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App Promotion | Request customers to install or take a specific action with your app. |
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Build Customer Relationships | Strengthen customer relationships through personalized messages or by prompting new conversations. |
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Also considered marketing templates are:
Templates with mixed content (e.g. Both utility and marketing, such as order update with a promo or offer).
Templates where contents are unclear (e.g., contents are only “{{1}}” or “Congratulations!”).
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