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  • DoubleTick Help Center
  • Get Started with DoubleTick
    • Pre-requisites for Onboarding
    • How to Do Meta Facebook Business Verification
    • DoubleTick Onboarding
  • Chat Management
    • Start a New Chat with Customers
    • Manage Customer Conversation on Chat Inbox
    • How to Use Customer Notes
    • How to Use Tags
    • How to Assign Chats
    • How to Block & Unblock Customers
    • How to Manage Conversations
    • What is WhatsApp Opt-in and How to Manage It
    • How to Configure SLA (Service Level Agreement)
    • Forward Chat Message: Enhancing Communication Efficiency
  • Broadcast List
    • How to Import Customer Data
    • How to Send and Schedule Broadcast Messages
    • How to Check Broadcast Summary
    • How to Re-Target Your Customers
    • How to Manage Broadcast List Access
    • How to Scheduled Broadcasts
    • Send Dynamic PDFs via DoubleTick WhatsApp Broadcast Using Google Sheets
  • How to Create Dynamic Broadcast Channel on DoubleTick
  • Templates
    • Template Categories in WhatsApp API
    • How to Create Message Templates
      • Know the Basic Info for Template Creation
      • How to Use the Content Section in Template
      • How to Add Buttons in Message Template
      • How to use Variables in Message Template
      • How to Preview the Message Template
    • Check Message Template Status
    • Send Template Messages
    • Change Template Details
    • Fix Message Template Rejection
    • WhatsApp Forms
    • Create a Carousel Template Message
    • How to Send Dynamic content in a Single template with DoubleTick
    • How To Create An OTP Template On DoubleTick
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    • Create Customer Segments
    • Deleting Customers On DoubleTick
  • Analytics
    • Setup Analytics
  • REPORTS
    • How to Download and Export Reports in DoubleTick
  • Teams
    • Invite Your Team Members
    • Accept Invitations and Log in to DoubleTick
    • Assign & Change Reporting Structure
    • Update a Team Member’s Name in DoubleTick.
  • Bot Studio
    • Create and Manage Bots
    • Create Order Bot
    • Set Up Welcome Bot
    • Set Up Stop Bot
    • Set Up Bot Triggers
    • How to Notify Agents on WhatsApp When Assigned a Lead in DoubleTick
    • Fixing Webhook Phone Numbers: Add Country Codes Automatically
    • How to Integrate WooCommerce with DoubleTick
    • How to Record Customer Responses Using DoubleTick’s Bot Studio and Google Sheets Integration
    • How to Automate Reminders for Template Button Selection in Your Bot
    • Actions
      • Assign Agent to Customer's Chat
      • How to Use the Close Conversation Feature
      • How to Use Condition Action
      • How to Set Up Google Sheet Action
      • What is WhatsApp Opt-Out and How to Manage It
      • How to Send Interactive List Messages
      • How to Send Interactive Messages
      • How to Send Multimedia Messages
      • How to Set Customer Attributes
      • How to Set Tags
      • How to Set Time Delay on Chatbot
      • How to Set Wait Till Action on Chatbot
      • Condition Action In Chat Bot
      • Streamlining Lead Management with Round Robin Agent Assignment Using Bots
  • Settings
    • Edit Your Profile Details
    • Manage Roles
      • How to Use Organization Roles Feature
      • How to Use WhatsApp Account Roles Feature
      • How to Grant Phone Number Access to Agents with Custom Role In DoubleTick
      • Change Roles of Existing Team Members
    • How to Use Custom Contact Fields
    • Create and Use Quick Replies
    • Send Template Messages
    • Create a WhatsApp Widget on Website
    • How to Use Webhooks to Pass Events to Third-Party
    • Get Developer API
    • How to Manage Channels
    • How to Manage Billing & Invoices
      • How to Find the Invoice in DoubleTick
      • How to Update Billing Details in DoubleTick
    • Set Up Working Hours
    • Integrations
      • Streamline Appointment Booking on DoubleTick Using Zapier and Google Calendar
      • Automating WhatsApp messages on DoubleTick on column updates on Google Sheet
      • Automatic updates from Gsheet Database
      • Tally Prime Integration
      • Indiamart & DoubleTick Integration
      • How to Integrate My Operator with DoubleTick via Webhook to Send Templates
      • How to Integrate QuickSell with DoubleTick
    • How To Enable Browser Push Notification For DoubleTick Messages
    • How to Update Your Display Name On Facebook Business Account
    • Import WhatsApp Chats
  • WhatsAPP BUSINESS API
    • WhatsApp API Conversations & Categories
    • How Conversation Charges Works
    • Manage and View Account Quality on Meta
    • Messaging Limits in WhatsApp API
    • Unblock Your WhatsApp API Account
    • Change Your Display Name in Meta WhatsApp Manager
    • Apply for WhatsApp Green Tick
    • How To Update the Display Picture (DP) in Facebook Business Manager
  • Troubleshoot Errors
    • Troubleshoot Common WhatsApp API Errors
    • Per-User Marketing Template Message Limits
    • Unsupported Message: Understanding WhatsApp API Restrictions and How They Affect Communication
    • What is Frequency Capping
      • How Frequency Capping Works
    • How to Link Your WhatsApp API Phone Number to a Facebook Page
    • How to Use DoubleTick? Product Feature Training Videos
    • How To Resolve META Maintaining Healthy Ecosystem Delivery Error: A Step-by-Step Guide
  • How to Identify and Resolve Duplicate Keywords in Bot Configurations
  • Logging Out A Member From All Devices in DoubleTick
  • How to Use Newline Characters in Template Variables In DoubleTick
  • How To Login To DoubleTick
  • How To Logout From DoubleTick
  • Re-Engagement Error While Sending a Message in the Open Reply Window
  • How to Resolve the "Please Fill All Fields" Error in Templates On DoubleTick
  • How To Troubleshoot the "Spam Rate Limit Hit" Error in DoubleTick
  • How to resolve the "404 – File or Directory Not Found" error when exporting an Excel sheet?
  • How To Capture Details Using Webhooks And Condition
  • Understanding the “Only 30 Groups Can Be Created at One Time” Error in DoubleTick
  • Stay Ahead with WhatsApp: Important Updates from Meta
  • Meta Pauses WhatsApp Marketing Messages for U.S. Customers
  • Understanding and Troubleshooting the "New Bot Failure Alert" Email
  • Marketing Message Lite
  • TOPIC WISE VIDEO LIST
    • Page 1
  • How to Integrate QuickSell with DoubleTick
  • Appointment Booking
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  1. Templates

Fix Message Template Rejection

Learn common reasons for message template rejection on DoubleTick and how to fix them. Ensure correct formatting, clarity, and compliance to avoid rejections.

PreviousChange Template DetailsNextWhatsApp Forms

Last updated 9 months ago


Solution of Rejected Template 👇

  • Variable parameters are missing or have mismatched curly braces. The correct format is {{1}}.

  • Template starts or ends with a variable, e.g., {{1}} thanks!

  • Variable parameters are not sequential. For example, {{1}}, {{2}}, {{4}}, {{5}} are defined but {{3}} does not exist on the template.

  • Variable parameters appear directly next to each other, e.g., {{1}} {{2}}.

  • Variable parameters contain special characters such as a #, $, or %.

  • The purpose of your template is unclear and variable parameters are not defined. All parameters must have a known purpose. Your template will be rejected if it is not clear what goes into a specific parameter. A sample template will help with your submission.

  • Spelling or grammatical errors. Messages with misspellings or grammatical errors may prompt customers to view these messages as spam or a hoax.

  • Language defined does not match the content. E.g., Spanish was selected but the content is in English or the content is a mixture of languages containing both Spanish and English.

  • Submission format for testing your API connection is incorrect. The correct format is:

    • Message template name: test

    • Content: Hello {{1}}

  • The URLs for your links are shortened. Short links obscure the intended link destination.

  • The URL domain in your links does not belong to your business.

  • The body of your template has more than two consecutive new line characters (\n).

  • Text headers include emojis, asterisks, formatting markup, or the \n newline characters.

  • Media headers (video, image, document) didn’t include a sample with submission.

  • Call to action button URL contains a direct link to WhatsApp (e.g., https://wa.me/14154443344).

  • The content contains potentially abusive or threatening content, such as threatening a customer with legal action or threatening to publicly shame them.

  • The template’s content is identical to that of an existing template. If a template is submitted with the same wording in the body and footer as an existing template, the duplicate template will be rejected. A rejection notification that includes the rejection reason will appear in Account Quality on WhatsApp Manager and be sent via email. You may refer to the Account Quality notification to see the name and language of the existing template with the same content as the rejected duplicate template. You may also choose to edit the template and resubmit.

The message template(s) contains content that violates WhatsApp’s Commerce Policy: When you offer goods or services for sale, all messages and media related to your goods or services, including any descriptions, prices, fees, taxes, and/or any required legal disclosures, are considered as transactions. Transactions must comply with the .

The message template(s) contain content that violates WhatsApp’s Business Policy: Do not request sensitive identifiers from users. E.g., do not ask people to share full-length individual payment card numbers, financial account numbers, National Identification numbers, or other sensitive identifiers. This also includes not requesting documents from users that might contain sensitive identifiers. Requesting partial identifiers (e.g., the last 4 digits of their Social Security Number) is acceptable. All messaging must comply with the .

WhatsApp Commerce Policy
WhatsApp Business Policy