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      • How to Integrate My Operator with DoubleTick via Webhook to Send Templates
      • How to Integrate QuickSell with DoubleTick
    • How To Enable Browser Push Notification For DoubleTick Messages
    • How to Update Your Display Name On Facebook Business Account
    • Import WhatsApp Chats
  • WhatsAPP BUSINESS API
    • WhatsApp API Conversations & Categories
    • How Conversation Charges Works
    • Manage and View Account Quality on Meta
    • Messaging Limits in WhatsApp API
    • Unblock Your WhatsApp API Account
    • Change Your Display Name in Meta WhatsApp Manager
    • Apply for WhatsApp Green Tick
    • How To Update the Display Picture (DP) in Facebook Business Manager
  • Troubleshoot Errors
    • Troubleshoot Common WhatsApp API Errors
    • Per-User Marketing Template Message Limits
    • Unsupported Message: Understanding WhatsApp API Restrictions and How They Affect Communication
    • What is Frequency Capping
      • How Frequency Capping Works
    • How to Link Your WhatsApp API Phone Number to a Facebook Page
    • How to Use DoubleTick? Product Feature Training Videos
    • How To Resolve META Maintaining Healthy Ecosystem Delivery Error: A Step-by-Step Guide
  • How to Identify and Resolve Duplicate Keywords in Bot Configurations
  • Logging Out A Member From All Devices in DoubleTick
  • How to Use Newline Characters in Template Variables In DoubleTick
  • How To Login To DoubleTick
  • How To Logout From DoubleTick
  • Re-Engagement Error While Sending a Message in the Open Reply Window
  • How to Resolve the "Please Fill All Fields" Error in Templates On DoubleTick
  • How To Troubleshoot the "Spam Rate Limit Hit" Error in DoubleTick
  • How to resolve the "404 – File or Directory Not Found" error when exporting an Excel sheet?
  • How To Capture Details Using Webhooks And Condition
  • Understanding the “Only 30 Groups Can Be Created at One Time” Error in DoubleTick
  • Stay Ahead with WhatsApp: Important Updates from Meta
  • Meta Pauses WhatsApp Marketing Messages for U.S. Customers
  • Understanding and Troubleshooting the "New Bot Failure Alert" Email
  • Marketing Message Lite
  • TOPIC WISE VIDEO LIST
    • Page 1
  • How to Integrate QuickSell with DoubleTick
  • Appointment Booking
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  • Checking Your Limit
  • Boosting Your Limit
  • Reducing Your Limit
  1. WhatsAPP BUSINESS API

Messaging Limits in WhatsApp API

Learn about WhatsApp API messaging limits, business-initiated conversations, criteria for increasing limits, and how quality ratings affect your limits.

PreviousManage and View Account Quality on MetaNextUnblock Your WhatsApp API Account

Last updated 1 year ago


A business-initiated kicks off when the initial template message is delivered to a customer and concludes 24 hours later.

For unverified business numbers, there's a cap of 250 business-initiated conversations in a rolling 24-hour period.

Verified Business numbers can initiate conversations with a varying number of unique customers in a rolling 24-hour period:

  • 1K unique customers

  • 10K unique customers

  • 100K unique customers

  • An unlimited number of unique customers

This starting point at 1K unique customers automatically adjusts based on phone number status, , and how frequently you initiate conversations with unique customers.

It's essential to note that even if you meet these criteria, having a low-quality rating for your business phone number may keep you restricted to 250 business-initiated conversations until the rating improves


Checking Your Limit

You can check your current messaging limits in the WhatsApp Manager > Overview Dashboard > Insights tab.. The panel depicted below will only show your current limit if your messaging limit has increased from the default limit of 250.

You can also view your current messaging limits in the DoubleTick > Home > WhatsApp Account Review


Boosting Your Limit

Whenever you start a new conversation with a distinct customer, Meta assess whether your limit should be raised. This evaluation relies on the following criteria:

  • Your phone number status is Connected.

  • Your phone number quality rating is Medium or High.

  • In the past 7 days, you have initiated X or more conversations with unique customers, where X is your current messaging limit divided by 2.

If you satisfy all these conditions, Meta will enhance your messaging limit by one level within 24 hours.

Examples

Messaging limit increased from 1K to 10K in 2 days:

Day 1
Day 2
Day 3
Day 4
Day 5

Business-initiated conversations (new)

500

500

Business-initiated conversations in last 7 days

500*

1,000

Messaging limit

1K

10K

* If the 500th conversation is initiated at 3pm (for example), the messaging limit is increased at 3pm the following day (i.e. 24 hours later).

Messaging limit increased from 1K to 10K in 4 days:

Day 1
Day 2
Day 3
Day 4
Day 5

Business-initiated conversations (new)

100

200

200

300

Business-initiated conversations in last 7 days

100

300

500*

800

Messaging limit

1K

1K

1K

10K

* If the 500th conversation is initiated at 7pm (for example), the messaging limit is increased at 7pm the following day (i.e. 24 hours later).


Reducing Your Limit

Whenever you commence a new conversation with a unique customer, Meta will examine your phone number quality rating. If the rating has been Flagged over the past 7 days, Meta will promptly lower your messaging limit by one level.

conversation
quality rating