Marketing Message Lite
What is Marketing Messages Lite (MM Lite)?
Marketing Messages Lite (MM Lite) is a new version of WhatsApp’s marketing messaging service that lets you send promotional messages more easily, more affordably, and with better delivery rates — all with DoubleTick's new MM Lite Feature launch.
Why Should You Use MM Lite?
Higher Delivery & Engagement: Businesses in India have seen up to 9% more messages delivered, and better read & click rates than with Cloud API.
Cost-Effective: With better read rates and delivery rate, you unlock better ROI on your campaigns.
Built-In Ads Tracking: Integrated with Meta Ads Manager, so you can link your Facebook & Instagram ads directly to WhatsApp.
Quick to Set Up: Use your existing WhatsApp Business Account (WABA), phone number, and approved templates. Switching from Cloud API is easy!
How to Enable and Use Marketing Messaging Lite (MM Lite) on DoubleTick?
Step 1: Look for the MM Lite Upgrade Pop-up
When you log in to DoubleTick, you will get a pop-up:
“Upgrade Delivery API to Marketing Messaging Lite API”
Click on Invite Email in the pop-up.
Step 2: Accept the MM Lite Invite Email
Open the invite email you receive from WhatsApp.
Click “Get Started.”
You will be redirected to your Facebook Business Manager.
There you will see a request that says:
“ValueFirst Digital Media Pvt. Ltd. has invited you to start sending marketing messages with optimisations.”
The request will be in Pending — click Respond, then Review and Continue, and Accept the request.
Step 3: Send Messages with MM Lite
When sending marketing templates in DoubleTick, you’ll see a toggle for Selected Delivery API.
Select MM Lite (Better delivery rate) instead of Cloud API.
If the toggle is OFF, switch it ON to enable MM Lite.
Choose your approved templates and send your messages as usual.
You can now start sending marketing messages with better delivery performance using MM Lite.
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