Marketing Message Lite

Marketing Messaging Lite is a limited-use version of marketing messaging available through the WhatsApp Business Platform (API). It allows businesses to send a small number of marketing messages without undergoing full compliance checks required for standard marketing campaigns.

In January 2025, businesses in India sent 12 million marketing messages.They tested two ways to send these messages:

1. The new MM Lite method

2. The old regular method (Cloud API)

They wanted to see which one got more people to read or click the messages.After the test, they found that the MM Lite method worked better.They also used a trusted way to check the results and are very confident that MM Lite gives better performance.What it means for you: If you’re sending marketing messages, using MM Lite could help you get more customers to see and act on them.

Learn More : https://developers.facebook.com/docs/whatsapp/marketing-messages-lite-api/