# Business-Initiated Calling on DoubleTick – Complete Guide

<mark style="color:green;">**What is Business-Initiated Calling?**</mark>\
DoubleTick now lets your team **call customers directly on WhatsApp** — without waiting for them to message first, while keeping **consent, compliance, and trust at the forefront**.

Whether it’s **sales follow-ups, customer support, or sharing updates**, Business-Initiated Calling (BIC) lets your business **engage faster and smarter**.

BIC allows your team to **place outbound WhatsApp calls directly from DoubleTick**, but **only after customers provide permission**.

**Customer options:**

* ⏳ **Temporarily Allow:** Permission lasts 7 days
* ❌ **Reject:** No calls allowed

**Example:**

* A sales executive wants to follow up on a new lead. They **send a call permission request**. Once the customer clicks **Allow**, the call is placed immediately — speeding up conversions.

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#### <mark style="color:green;">Key Features</mark>

* **Multiple Outgoing Calls**

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Your Team can place and manage outbound WhatsApp calls at the same time, ensuring smooth customer engagement without delays.

* **Monitor Outgoing Calls**

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Track and supervise simultaneous outgoing calls in real-time, giving managers visibility into ongoing conversations.

* **Call Recordings**

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Every outbound call is automatically recorded. Recordings can be downloaded anytime for training, quality checks, or audits.

* **Call Logs & History**

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Access a complete log of all outbound calls. Review past interactions, check timestamps, durations, and analyze calling patterns for better decision-making.

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#### **3. Benefits for Your Business**

* ⚡ **Faster Resolutions:** Turn chats into calls instantly to resolve queries quickly.
* 🤝 **Higher Trust:** A real voice adds a personal, reliable touch.
* 🔄 **Seamless Experience:** No switching apps or using separate phone numbers. Everything happens on WhatsApp.
* 🗂️ **All-in-One History:** Calls + messages in the same chat thread, keeping context intact.
* **Proactive Engagement, Boost Sales, Enhanced Customer Experience, Operational Efficiency, Compliance & Safety**

**Example Scenarios:**

* Finance company calls customers about pending invoices → faster payments.
* Healthcare provider reminds patients about appointments → reduced no-shows.
* Tech company calls new customers for onboarding → higher satisfaction.

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#### **4. Who Can Use It? (Eligibility)**

Not all businesses can enable BIC immediately. Requirements ensure **quality, compliance, and a safe experience**:

* **WABA Tier:** Your WhatsApp Business Account must be in the **1K+ business-initiated messaging tier**.
* **Supported Countries:** Business number must be in a supported country.

❌ **Currently not supported for:**

* UAE, USA, Canada, Turkey, Egypt, Vietnam, Nigeria
* **Customer Reach:** Customers can call from anywhere WhatsApp works, even if your number is in a supported country.

🌍 **International Calls:**

* Your business can receive calls from anywhere as long as the number is in a **supported country**.
* ⚠️ **Outbound calls** (business-initiated) are **restricted** in the countries listed above.

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#### **5. Why Use Business-Initiated Calling?**

Modern customers want **fast, human-like conversations**. Messaging is convenient, but sometimes a **call is the fastest way to get clarity**.

* ⚡ **Faster Resolutions:** Turn chats into calls instantly.
* 🤝 **Higher Trust:** Personal voice builds credibility.
* 🔄 **Seamless Experience:** All interactions happen on WhatsApp.
* 🗂️ **All-in-One History:** Calls + messages remain in the same thread.

**Summary:** Makes your customer experience **smoother, faster, and more professional**.