Frictionless Messaging in DoubleTick
Imagine this — your customer messages you on WhatsApp asking about a product. You reply, but after 24 hours, the chat window closes. Usually, this means you’d need to create or select a WhatsApp-approved template just to send a simple follow-up like “Hi again! Are you still interested in the product?”
Sounds tedious, right?
That’s exactly why DoubleTick’s Frictionless Messaging exists.
It allows you to continue conversations naturally — even after the 24-hour WhatsApp conversation window closes — without having to select templates manually. You can type freely, attach images, videos, PDFs, or audio, and simply hit Send.
DoubleTick automatically handles everything in the background — ensuring your message reaches your customer smoothly, instantly, and compliantly.
💡 What Is Frictionless Messaging?
Frictionless Messaging is an intelligent automation feature built into DoubleTick that makes WhatsApp post-window messaging feel as seamless as chatting within the 24-hour limit.
Normally, WhatsApp restricts businesses from messaging customers after 24 hours of the last interaction unless they use an approved message template. These templates need to be pre-created, reviewed, and approved by Meta — which takes time and disrupts your natural workflow.
With Frictionless Messaging, DoubleTick removes this barrier completely.
So instead of pausing your chat to find the right template, you simply:
Type your message as usual.
Add any media (image, video, PDF, or audio).
Click Send.
You continue chatting. Your customers continue receiving messages — all without friction.
🎯 Why It Matters
Frictionless Messaging is designed to make your communication effortless — because customer conversations shouldn’t stop due to technical limitations.
🧩 Here’s what it solves:
The delay caused by needing pre-approved templates.
The disruption of switching between tools to send follow-ups.
The complexity of tracking which messages can be sent post-24 hours.
🚀 Here’s what you gain:
Freedom to send messages anytime.
Simplicity in continuing conversations naturally.
Peace of mind knowing every message is compliant with WhatsApp’s policies.
This means your team can focus on customer relationships, not message rules.
🪄 How It Works
Frictionless Messaging integrates directly into your existing DoubleTick chat interface — so there’s no separate button, toggle, or extra setup required.
Here’s how it works step by step:
Type Naturally
Open any chat in DoubleTick.
Type your message normally — just as you would during an active 24-hour conversation.
There’s no need to check whether the 24-hour timer has expired; DoubleTick does that automatically.
Attach Media (Optional)
You can attach an image, video, PDF, or audio file.
The system supports most common file formats and automatically ensures they meet WhatsApp’s compliance requirements.
Send Instantly
Click Send.
If the 24-hour chat window is still open, your message goes through normally.
If the window has closed, DoubleTick’s Frictionless Messaging automatically converts your message into a compliant format and sends it seamlessly — no template selection required.
Delivered Smoothly
Your customer receives the message in WhatsApp as usual — they won’t see any difference.
You continue the conversation without disruption.
💡 It’s just like regular chat — only smarter and compliant behind the scenes.
📽️ Watch How It Works Here’s a short visual demonstration showing how to send a message using Frictionless Messaging in DoubleTick — from typing your message to attaching media and sending it beyond the 24-hour window.
This visual example helps you see how easy it is to continue the chat naturally while DoubleTick handles compliance automatically in the background.
📸 Supported Media & File Limits
You can use Frictionless Messaging for both text and media. To ensure messages are delivered properly, keep your files within the limits below:
Image
5 MB
JPEG, PNG
Video
16 MB
MP4
100 MB
Audio
16 MB
MP3
📝 Message Guidelines:
Each message can contain up to 1024 characters.
Multiple paragraphs (with line breaks) will be sent as individual messages for clarity and better readability.
🌟 Smart Ways to Use Frictionless Messaging
Frictionless Messaging isn’t just a tool for post-window communication — it’s a strategic feature that can help your business stay agile, proactive, and personal.
Here are some powerful ways you can use it 👇
💬 1. Handle Template Failures Due to Frequency Capping
Sometimes, when you send an important message template (like order confirmations or payment reminders), it may fail to deliver due to Meta’s frequency capping — a temporary limit that restricts how often a specific template can be sent to users.
In such cases, instead of waiting or recreating another template, you can instantly send a direct message using Frictionless Messaging.
👉 This ensures your message still reaches the customer without delay — keeping communication consistent and uninterrupted.
Example: If your payment reminder template fails due to frequency limits, simply type:
“Hey Priya, just wanted to remind you that your payment for invoice #123 is due today. Here’s the link: [link]” Attach your payment PDF or link and hit Send — DoubleTick will deliver it seamlessly.
🔥 2. Proactive Outreach to Warm Leads
Frictionless Messaging is also a great way to proactively reach out to warm or recently engaged leads.
If someone clicked on your ad, messaged you earlier, or showed interest in your products but didn’t complete the next step — you can reconnect naturally using personalized follow-ups.
This allows your sales or marketing team to keep engagement alive without waiting for a new trigger or approved template.
Example:
“Hey Priya! 👋 You checked out our Diwali Collection last week — just wanted to let you know a few pieces are back in stock!”
This makes your communication timely, relevant, and human — driving better conversions.
🎯 3. Super-Personalize Every Message
One of the biggest advantages of Frictionless Messaging is unlimited personalization.
Unlike templates that are fixed in format and structure, frictionless messages can be completely customized per customer — giving your communication a personal touch.
You can tweak tone, include customer-specific details, and even attach personalized media (like a tailored product image or PDF quotation).
Example:
“Hi Rahul! We’ve reserved your preferred color in our Premium Watch Series. Attaching your exclusive product sheet below 👇”
This kind of personalization builds trust, improves customer relationships, and makes your business communication stand out.
✅ Key Benefits
💨 No Delays or Downtime
Instantly continue the conversation beyond the 24-hour mark.
🔄 No Manual Template Selection
DoubleTick automatically ensures your messages comply with WhatsApp’s rules.
💬 Seamless Chat Experience
Continue chatting naturally without worrying about chat window limits.
📎 Media-Friendly
Attach images, videos, PDFs, and audio files easily.
🤝 Professional Tone
Maintain a consistent, smooth, and professional customer experience.
🧠 Supports Multi-Line Messages
Works perfectly for both short and long messages.
🧠 Best Practices
To make the most of Frictionless Messaging, follow these quick tips:
Keep messages relevant — Stick to informative, service-related, or contextual messages.
Use short paragraphs — Makes reading easier and ensures messages are delivered correctly.
Avoid spammy content — Stay compliant by avoiding repetitive promotions or excessive emojis.
Keep files optimized — Compress videos or images when needed to stay within the size limits.
Track engagement — Watch delivery and read statuses inside DoubleTick to understand how customers are responding.
🪶 In Short
With Frictionless Messaging, DoubleTick helps you stay connected with your customers — anytime, anywhere — without worrying about 24-hour chat limits or template approvals.
✅ Send follow-ups even if a template fails due to frequency capping ✅ Proactively re-engage with warm leads ✅ Personalize every message deeply ✅ Attach media freely and send confidently
💬 Focus on meaningful conversations. ⚙️ Let DoubleTick handle compliance behind the scenes. 🚀 Continue chatting without friction
Last updated