Frictionless Messaging in DoubleTick

Continue WhatsApp Conversations After 24 Hours

When a customer messages you on WhatsApp, you can reply freely for 24 hours. After that, the conversation window closes.

Normally, you would need to select a WhatsApp-approved template to send even a simple follow-up message. This can interrupt your workflow and slow down communication.

DoubleTick’s Frictionless Messaging removes this extra step.

You can type and send messages normally — even after the 24-hour window has expired. DoubleTick automatically ensures the message is delivered in a compliant format.

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What Is Frictionless Messaging?

Frictionless Messaging is an automation feature inside DoubleTick that allows you to continue conversations without manually selecting templates.

Instead of:

• Checking if the 24-hour window is open

• Searching for the correct template

• Sending a pre-approved format

You simply:

1. Open the chat

2. Type your message

3. Attach media if needed

4. Click Send

DoubleTick handles compliance in the background.

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How It Works

1. Open any customer chat in DoubleTick.

2. Type your message as usual.

3. Attach images, videos, PDFs, or audio (if required).

4. Click Send.

• If the 24-hour window is open, the message is delivered normally.

• If the window has closed, DoubleTick automatically sends it in a compliant way.

There is no additional setup or separate process.

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Supported Guidelines

• Maximum 1024 characters per message

• Multiple paragraphs may be delivered as separate messages

• Standard media formats are supported

Keeping messages clear and structured improves readability.

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When to Use Frictionless Messaging

1. When a Template Fails Due to Frequency Limits

If a template fails to deliver due to Meta’s frequency restrictions, you can immediately send a direct message instead.

Example: “Hi Priya, this is a reminder that your payment for invoice #123 is due today.”

This avoids delays in important communication.

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2. For Follow-Ups With Interested Leads

If a customer showed interest earlier but did not respond, you can reconnect naturally.

Example: “Hi Rahul, just checking if you’re still interested in the product we discussed.”

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3. For Personalized Messages

Unlike templates, frictionless messages are fully customizable. You can adjust tone, add customer details, and attach personalized documents.

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Key Benefits

• No manual template selection

• Faster follow-ups

• Media support beyond 24 hours

• Smooth workflow

• Automatic WhatsApp compliance

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Best Practices

• Keep messages relevant and contextual

• Avoid repetitive promotional content

• Use short, clear paragraphs

• Monitor delivery status inside DoubleTick

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In Short

Frictionless Messaging allows you to continue WhatsApp conversations without worrying about the 24-hour limit or template selection.

You type. You send. DoubleTick ensures compliance automatically.