# Frictionless Messaging in DoubleTick
Continue WhatsApp Conversations After 24 Hours
When a customer messages you on WhatsApp, you can reply freely for 24 hours. After that, the conversation window closes.
Normally, you would need to select a WhatsApp-approved template to send even a simple follow-up message. This can interrupt your workflow and slow down communication.
DoubleTick’s **Frictionless Messaging** removes this extra step.
You can type and send messages normally — even after the 24-hour window has expired. DoubleTick automatically ensures the message is delivered in a compliant format.
***
#### **What Is Frictionless Messaging?**
Frictionless Messaging is an automation feature inside DoubleTick that allows you to continue conversations without manually selecting templates.
Instead of:
* Checking if the 24-hour window is open
* Searching for the correct template
* Sending a pre-approved format
You simply:
1. Open the chat
2. Type your message
3. Attach media if needed
4. Click Send
DoubleTick handles compliance in the background.
***
#### **How It Works**
1. Open any customer chat in DoubleTick.
2. Type your message as usual.
3. Attach images, videos, PDFs, or audio (if required).
4. Click Send.
* If the 24-hour window is open, the message is delivered normally.
* If the window has closed, DoubleTick automatically sends it in a compliant way.
There is no additional setup or separate process.
***
#### **Supported Guidelines**
* Maximum 1024 characters per message
* Multiple paragraphs may be delivered as separate messages
* Standard media formats are supported
Keeping messages clear and structured improves readability.
***
#### **When to Use Frictionless Messaging**
#### 1. When a Template Fails Due to Frequency Limits
If a template fails to deliver due to Meta’s frequency restrictions, you can immediately send a direct message instead.
Example:\
“Hi Priya, this is a reminder that your payment for invoice #123 is due today.”
This avoids delays in important communication.
***
#### 2. For Follow-Ups With Interested Leads
If a customer showed interest earlier but did not respond, you can reconnect naturally.
Example:\
“Hi Rahul, just checking if you’re still interested in the product we discussed.”
***
#### 3. For Personalized Messages
Unlike templates, frictionless messages are fully customizable.\
You can adjust tone, add customer details, and attach personalized documents.
***
#### **Key Benefits**
* No manual template selection
* Faster follow-ups
* Media support beyond 24 hours
* Smooth workflow
* Automatic WhatsApp compliance
***
#### **Best Practices**
* Keep messages relevant and contextual
* Avoid repetitive promotional content
* Use short, clear paragraphs
* Monitor delivery status inside DoubleTick
***
#### **In Short**
Frictionless Messaging allows you to continue WhatsApp conversations without worrying about the 24-hour limit or template selection.
You type.\
You send.\
DoubleTick ensures compliance automatically.
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