Frictionless Messaging in DoubleTick
Continue WhatsApp Conversations After 24 Hours
When a customer messages you on WhatsApp, you can reply freely for 24 hours. After that, the conversation window closes.
Normally, you would need to select a WhatsApp-approved template to send even a simple follow-up message. This can interrupt your workflow and slow down communication.
DoubleTick’s Frictionless Messaging removes this extra step.
You can type and send messages normally — even after the 24-hour window has expired. DoubleTick automatically ensures the message is delivered in a compliant format.
What Is Frictionless Messaging?
Frictionless Messaging is an automation feature inside DoubleTick that allows you to continue conversations without manually selecting templates.
Instead of:
Checking if the 24-hour window is open
Searching for the correct template
Sending a pre-approved format
You simply:
Open the chat
Type your message
Attach media if needed
Click Send
DoubleTick handles compliance in the background.
How It Works
Open any customer chat in DoubleTick.
Type your message as usual.
Attach images, videos, PDFs, or audio (if required).
Click Send.
If the 24-hour window is open, the message is delivered normally.
If the window has closed, DoubleTick automatically sends it in a compliant way.
There is no additional setup or separate process.
Supported Guidelines
Maximum 1024 characters per message
Multiple paragraphs may be delivered as separate messages
Standard media formats are supported
Keeping messages clear and structured improves readability.
When to Use Frictionless Messaging
1. When a Template Fails Due to Frequency Limits
If a template fails to deliver due to Meta’s frequency restrictions, you can immediately send a direct message instead.
Example: “Hi Priya, this is a reminder that your payment for invoice #123 is due today.”
This avoids delays in important communication.
2. For Follow-Ups With Interested Leads
If a customer showed interest earlier but did not respond, you can reconnect naturally.
Example: “Hi Rahul, just checking if you’re still interested in the product we discussed.”
3. For Personalized Messages
Unlike templates, frictionless messages are fully customizable. You can adjust tone, add customer details, and attach personalized documents.
Key Benefits
No manual template selection
Faster follow-ups
Media support beyond 24 hours
Smooth workflow
Automatic WhatsApp compliance
Best Practices
Keep messages relevant and contextual
Avoid repetitive promotional content
Use short, clear paragraphs
Monitor delivery status inside DoubleTick
In Short
Frictionless Messaging allows you to continue WhatsApp conversations without worrying about the 24-hour limit or template selection.
You type. You send. DoubleTick ensures compliance automatically.
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