# Frictionless Messaging in DoubleTick

Continue WhatsApp Conversations After 24 Hours

When a customer messages you on WhatsApp, you can reply freely for 24 hours. After that, the conversation window closes.

Normally, you would need to select a WhatsApp-approved template to send even a simple follow-up message. This can interrupt your workflow and slow down communication.

DoubleTick’s **Frictionless Messaging** removes this extra step.

You can type and send messages normally — even after the 24-hour window has expired. DoubleTick automatically ensures the message is delivered in a compliant format.

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#### <mark style="color:$primary;">**What Is Frictionless Messaging?**</mark>

Frictionless Messaging is an automation feature inside DoubleTick that allows you to continue conversations without manually selecting templates.

Instead of:

* Checking if the 24-hour window is open
* Searching for the correct template
* Sending a pre-approved format

You simply:

1. Open the chat
2. Type your message
3. Attach media if needed
4. Click Send

DoubleTick handles compliance in the background.

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#### <mark style="color:$primary;">**How It Works**</mark>

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1. Open any customer chat in DoubleTick.
2. Type your message as usual.
3. Attach images, videos, PDFs, or audio (if required).
4. Click Send.

* If the 24-hour window is open, the message is delivered normally.
* If the window has closed, DoubleTick automatically sends it in a compliant way.

There is no additional setup or separate process.

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#### <mark style="color:$primary;">**Supported Guidelines**</mark>

* Maximum 1024 characters per message
* Multiple paragraphs may be delivered as separate messages
* Standard media formats are supported

Keeping messages clear and structured improves readability.

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#### <mark style="color:$primary;">**When to Use Frictionless Messaging**</mark>

#### 1. When a Template Fails Due to Frequency Limits

If a template fails to deliver due to Meta’s frequency restrictions, you can immediately send a direct message instead.

Example:\
“Hi Priya, this is a reminder that your payment for invoice #123 is due today.”

This avoids delays in important communication.

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#### 2. For Follow-Ups With Interested Leads

If a customer showed interest earlier but did not respond, you can reconnect naturally.

Example:\
“Hi Rahul, just checking if you’re still interested in the product we discussed.”

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#### 3. For Personalized Messages

Unlike templates, frictionless messages are fully customizable.\
You can adjust tone, add customer details, and attach personalized documents.

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#### <mark style="color:$primary;">**Key Benefits**</mark>

* No manual template selection
* Faster follow-ups
* Media support beyond 24 hours
* Smooth workflow
* Automatic WhatsApp compliance

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#### <mark style="color:$primary;">**Best Practices**</mark>

* Keep messages relevant and contextual
* Avoid repetitive promotional content
* Use short, clear paragraphs
* Monitor delivery status inside DoubleTick

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#### <mark style="color:$primary;">**In Short**</mark>

Frictionless Messaging allows you to continue WhatsApp conversations without worrying about the 24-hour limit or template selection.

You type.\
You send.\
DoubleTick ensures compliance automatically.