Display Name Guidelines for WhatsApp Business Platform

Your Display Name should clearly represent:

• your business

• your product or service

• your department (if applicable)

• or a test/demo account that is clearly linked to your business

✅ Accepted Examples

• Fresh Produce Boston

• Fresh Produce Customer Service Department

• Fresh Produce by Global Grocers Inc.

❌ Not Accepted Examples

• Tom Ford Nike (unless the relationship between brands is clearly shown on external sources like a website or social media)

📌 Important Note on Personal Names If your Display Name includes a person’s name, the nature of the business must be clearly mentioned on external sources.

Example:

• ✅ Tom Ford Chiropractor

• ❌ Tom Ford

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3. Avoid Generic, Misleading, or Promotional Names

Your Display Name must not be generic, misleading, or promotional.

❌ Not Allowed

• Generic terms

  • Fashion

  • Juice

• Generic geographic locations

  • New York

• Names that imply verification or endorsement

  • Fresh Produce Official Account

  • Verified Minni’s Muffins

Meta does not allow words like Official or Verified in Display Names, as they may mislead customers.

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4. No Reference to Meta or Its Products

Your Display Name must not reference Meta or any Meta-owned platforms.

❌ Not Accepted

• Minni's Muffins – Meta

• Minni's Muffins WhatsApp

• Minni's Muffins pop-up on Facebook

This helps prevent confusion and impersonation.

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5. No Advertising or Promotional Language

Your Display Name should reflect only your business name.

❌ Not Accepted

• Sarah's Sporting Goods – 20% Off Sale

• Sarah's Sporting Goods: Best Rated Sporting Goods Store in Texas

Promotions, offers, and marketing messages are not allowed in Display Names.

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6. Display Name Must Not Look Like a Website or Email

To prevent phishing and maintain professionalism, Display Names cannot be formatted as URLs or email addresses.

❌ Not Accepted

• https://minnismuffins.net

• sarahssportinggoods.com

• [email protected]

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7. Clear Relationship With Legal Name & External Branding

Your Display Name must have a clear relationship with your legal business name and be consistent with external branding such as:

• your website

• marketing materials

• business documents

✅ Accepted Examples

• Fresh Produce Cold Pressed Juices

• Fresh Produce Cold Pressed Juices Mexico

• Fresh Produce Juices

• Fresh Produce Juices – Jessica

• FP Cold Pressed Juices

• FPCP Juices

❌ Not Accepted

• Digital Cloud Solutions (if this name cannot be found on any external source like your website)

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8. Using “By [Company Name]” When Branding Is Not Obvious

If your brand name is not clearly linked to your legal company name, you must show the relationship.

✅ Accepted

• Fruit Snacks by Fresh Produce (when Fresh Produce is clearly shown as the parent company on external sources)

❌ Not Accepted

• Fruit Snacks (if the connection to Fresh Produce is not visible anywhere externally)

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9. Agency, Partner, or Subsidiary Relationships

If your Display Name represents:

• a subsidiary

• a partner

• a distributor

• or a client business

…the relationship must be clearly stated on your website.

Example

If Global Voyager wants the Display Name Commercial Air, they must provide:

• a website page confirming that Commercial Air is a subsidiary of Global Voyager

Without this proof, the Display Name will be rejected.

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Final Reminder

• Every Display Name is manually reviewed by Meta

• Approval depends on policy compliance + external brand consistency

• Even small mismatches can lead to rejection

If you want, next I can:

• simplify this further for non-technical customers

• add a “Top reasons for rejection” section

• convert this into a quick checklist for internal DoubleTick teams