# Display Name Guidelines for WhatsApp Business Platform

Your Display Name should clearly represent:

* your **business**
* your **product or service**
* your **department** (if applicable)
* or a **test/demo account** that is clearly linked to your business

#### ✅ Accepted Examples

* Fresh Produce Boston
* Fresh Produce Customer Service Department
* Fresh Produce by Global Grocers Inc.

#### ❌ Not Accepted Examples

* Tom Ford Nike\
  (unless the relationship between brands is clearly shown on external sources like a website or social media)

📌 **Important Note on Personal Names**\
If your Display Name includes a **person’s name**, the nature of the business must be clearly mentioned on external sources.

Example:

* ✅ Tom Ford Chiropractor
* ❌ Tom Ford

***

### 3. Avoid Generic, Misleading, or Promotional Names

Your Display Name **must not be generic, misleading, or promotional**.

#### ❌ Not Allowed

* Generic terms
  * Fashion
  * Juice
* Generic geographic locations
  * New York
* Names that imply verification or endorsement
  * Fresh Produce Official Account
  * Verified Minni’s Muffins

Meta does **not** allow words like *Official* or *Verified* in Display Names, as they may mislead customers.

***

### 4. No Reference to Meta or Its Products

Your Display Name **must not reference Meta or any Meta-owned platforms**.

#### ❌ Not Accepted

* Minni's Muffins – Meta
* Minni's Muffins WhatsApp
* Minni's Muffins pop-up on Facebook

This helps prevent confusion and impersonation.

***

### 5. No Advertising or Promotional Language

Your Display Name should reflect **only your business name**.

#### ❌ Not Accepted

* Sarah's Sporting Goods – 20% Off Sale
* Sarah's Sporting Goods: Best Rated Sporting Goods Store in Texas

Promotions, offers, and marketing messages are **not allowed** in Display Names.

***

### 6. Display Name Must Not Look Like a Website or Email

To prevent phishing and maintain professionalism, Display Names **cannot be formatted as URLs or email addresses**.

#### ❌ Not Accepted

* <https://minnismuffins.net>
* sarahssportinggoods.com
* <hello@freshproducejuices.com>

***

### 7. Clear Relationship With Legal Name & External Branding

Your Display Name must have a **clear relationship with your legal business name** and be **consistent with external branding** such as:

* your website
* marketing materials
* business documents

#### ✅ Accepted Examples

* Fresh Produce Cold Pressed Juices
* Fresh Produce Cold Pressed Juices Mexico
* Fresh Produce Juices
* Fresh Produce Juices – Jessica
* FP Cold Pressed Juices
* FPCP Juices

#### ❌ Not Accepted

* Digital Cloud Solutions\
  (if this name cannot be found on any external source like your website)

***

### 8. Using “By \[Company Name]” When Branding Is Not Obvious

If your brand name is **not clearly linked** to your legal company name, you must show the relationship.

#### ✅ Accepted

* Fruit Snacks by Fresh Produce\
  (when Fresh Produce is clearly shown as the parent company on external sources)

#### ❌ Not Accepted

* Fruit Snacks\
  (if the connection to Fresh Produce is not visible anywhere externally)

***

### 9. Agency, Partner, or Subsidiary Relationships

If your Display Name represents:

* a subsidiary
* a partner
* a distributor
* or a client business

…the relationship must be **clearly stated on your website**.

#### Example

If **Global Voyager** wants the Display Name **Commercial Air**, they must provide:

* a website page confirming that **Commercial Air is a subsidiary of Global Voyager**

Without this proof, the Display Name will be rejected.

***

### Final Reminder

* Every Display Name is **manually reviewed by Meta**
* Approval depends on **policy compliance + external brand consistency**
* Even small mismatches can lead to rejection

If you want, next I can:

* simplify this further for **non-technical customers**
* add a **“Top reasons for rejection”** section
* convert this into a **quick checklist** for internal DoubleTick teams