# How to Create an Ad Account

Without an active ad account, CTWA campaigns **cannot be created or connected** to WhatsApp.

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#### Prerequisites

Before creating the ad account, ensure:

* You have access to a **Meta Business Portfolio**
* You have **Admin access** to the business
* The business is (or will be) used for **WhatsApp onboarding**
* You know the **correct time zone and currency** (these cannot be changed later)

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### Step-by-Step Process to Create an Ad Account

1. **Go to Meta Business Manager**\
   Open your browser and visit: [business.facebook.com](https://business.facebook.com/)<br>
2. **Select Your Business Portfolio**\
   If you manage multiple businesses, choose the correct **Business Portfolio** from the list.

<figure><img src="https://learn.doubletick.io/~gitbook/image?url=https%3A%2F%2Flh7-rt.googleusercontent.com%2Fdocsz%2FAD_4nXdKsqqE7BaunP-5ub79fDHURTRb2TBJxfVxRm9_W_BZz1YGylq7v4D0LVXsTcdizKggQpimoJwjYI_GWxeavSdKBnNA4OPIW_Ls6OMxpMkMnVtkibLA1I7Fm1kSf0U2FfTHi21y8A%3Fkey%3DpKbNms346sVHa6aFoGb1Lw&#x26;width=768&#x26;dpr=3&#x26;quality=100&#x26;sign=b5862432&#x26;sv=2" alt=""><figcaption></figcaption></figure>

3\. **Open Business Settings**\
From the left-hand menu, navigate to:\
**Business Settings → Accounts → Ad Accounts**

<figure><img src="https://learn.doubletick.io/~gitbook/image?url=https%3A%2F%2Flh7-rt.googleusercontent.com%2Fdocsz%2FAD_4nXeh35GJdRQK8mTSPt_fZIpGEcaC0jXBWuoobI-NCkhvPZyB4CJOUj8UXjIaS9U3Paj5aSA4QcDesYEewXii3OaCm2yTKPjD2A1cANfv-XKF9D3tjPtic19rrqhdmhKSfpbk57ztwg%3Fkey%3DpKbNms346sVHa6aFoGb1Lw&#x26;width=768&#x26;dpr=3&#x26;quality=100&#x26;sign=800dd84&#x26;sv=2" alt=""><figcaption></figcaption></figure>

4\. **Create a New Ad Account**

* Click on **Add**
* Select **Create a New Ad Account**

<figure><img src="https://learn.doubletick.io/~gitbook/image?url=https%3A%2F%2Flh7-rt.googleusercontent.com%2Fdocsz%2FAD_4nXfuGn5LND_mTFTUz6VlfIjiCZq_GL8AMarQvB-lO75KduJDKM4U5yskJY--mnKWhvLZNgO2MBUthF8aNYTFmTYhi2DDdjkZr42DL-AMB7KAPQgJf0l_nM5XnAuKJdJ3HONF8BftLA%3Fkey%3DpKbNms346sVHa6aFoGb1Lw&#x26;width=768&#x26;dpr=3&#x26;quality=100&#x26;sign=235fab1b&#x26;sv=2" alt=""><figcaption></figcaption></figure>

5\. **Enter Ad Account Details**\
Fill in the following information:

* **Ad Account Name** – Use a clear, identifiable name
* **Time Zone** – Choose carefully (cannot be changed later)
* **Currency** – Select the billing currency (cannot be changed later)

<figure><img src="https://learn.doubletick.io/~gitbook/image?url=https%3A%2F%2Flh7-rt.googleusercontent.com%2Fdocsz%2FAD_4nXeIUIrNeA-9FUPhAGrvalDBjGEpVUYRnyQHdwPqV5k8nbyIhjUaQiuL4DZXTgGHj5h3T-aIeEC2s5xMgVrrhWroe2Xd_OlIkpurkTnVJSqs1gwYrXBedThATSjomnGgtgKHx4IZBg%3Fkey%3DpKbNms346sVHa6aFoGb1Lw&#x26;width=768&#x26;dpr=3&#x26;quality=100&#x26;sign=f6ca28ef&#x26;sv=2" alt=""><figcaption></figcaption></figure>

6. **Assign the Ad Account to Your Business**\
   Select **My Business** and complete the setup to link the ad account to your Business Portfolio.

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#### Post-Creation Checklist (Important for CTWA)

After creating the ad account, make sure to:

* Add a **payment method** to the ad account
* Assign **Admin access** to required team members
* Ensure the ad account is **connected to the same Business Portfolio** as:
  * WhatsApp Business Account (WABA)
  * WhatsApp phone number
* Verify that the ad account is available while creating **CTWA campaigns**