# Why Run Click-to-WhatsApp (CTWA) Ads with DoubleTick?

Click-to-WhatsApp (CTWA) ads are a game-changer for businesses aiming to drive real conversations and outcomes — and with DoubleTick, you take it a step further.

<figure><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfECbgLOkF9PZ6hzQ4TrDy-3BX1tBHKILCT800NaXbVSs8Eln6xyOInFNDXLZqHlqTUhvHBKPDyJ2Ve4XZOvP9ySVC4_eplMTdu7CC-pJ-WdPgxmAabYpTkovvbXp0Ar2vYKSI?key=pKbNms346sVHa6aFoGb1Lw" alt=""><figcaption></figcaption></figure>

🎯 <mark style="background-color:green;">**Key Business Outcomes from CTWA Ads**</mark>:

* Generate **quality leads** right inside WhatsApp.
* Drive **consultative sales through personal 1:1 conversations**.
* Build a **first-party customer base** and grow your subscriber list.
* Distribute **offers or coupons** instantly to engaged users.
* Enhance **brand experience** by making **customer interactions fast and personal**.

💥 In short, **CTWA + DoubleTick = A fast track to conversions, customer trust, and business growth**. If you’re running Meta ads and not yet using CTWA with DoubleTick — you’re leaving conversations (and conversions) on the table.