How to Run Click-to-WhatsApp (CTWA) Ads on Meta and Connect Them with DoubleTick

Running Click-to-WhatsApp (CTWA) ads is one of the most powerful and cost-effective ways to drive high-intent leads straight into your DoubleTick inbox — where real conversations begin. Unlike traditional lead forms or landing pages, CTWA ads let potential customers initiate a WhatsApp chat with just one tap, reducing friction and increasing conversion rates.

With DoubleTick, these chats don’t just land in your WhatsApp — they trigger powerful automations like lead qualification journeys, personalized welcome messages, agent routing, and more. Whether you’re looking to boost sales, offer support, or grow your audience, CTWA ads combined with DoubleTick ensure a seamless, trackable, and scalable experience.

This guide walks you through everything you need — from setting up your Meta ad account to designing effective CTWA campaigns that directly connect with your API-powered WhatsApp number via DoubleTick.