How to Increase Your WhatsApp Messaging Limit

WhatsApp messaging limits define how many new customers you can message within a rolling 24-hour period. These limits are set by Meta to ensure safe and high-quality messaging practices.

As your business grows, increasing your messaging limit becomes important because it allows you to:

• Reach more new customers each day

• Run larger marketing and engagement campaigns

• Scale your WhatsApp communication without restrictions

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Default Starting Limit

All new WhatsApp Business API portfolios begin with a messaging tier of:

• 250 unique customers per day

This means you can start conversations with up to 250 new customers in a 24-hour period.

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Step 1: Increase Limit from 250 to 2,000

To upgrade your messaging limit from 250 to 2,000, Meta requires your business to complete one mandatory step.

Complete Meta Business Verification

Meta only increases the tier after your business portfolio is verified.

Once your Meta Business Verification is successfully completed:

• Meta automatically upgrades your messaging limit from 250 to 2,000

(You can add the official Meta Business Verification documentation link here.)

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Step 2: Automatic Scaling After 2,000

After your portfolio reaches the 2,000 tier, Meta can increase your messaging limit further through automatic scaling.

Meta evaluates your account based on two key criteria.

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Criteria 1: High-Quality Marketing Templates

Meta expects businesses to maintain strong messaging quality across all templates and numbers.

High-quality messaging includes:

• Sending approved marketing template messages

• Maintaining low complaint and block rates

• Ensuring strong delivery performance

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Criteria 2: At Least 50% Limit Usage in the Last 7 Days

Meta increases your tier only when you consistently use at least half of your current messaging limit within the last 7 days.

Example

Current tier limit: 2,000 per day Minimum usage required: 1,000 new customers

This means:

• You must message at least 1,000 new unique customers in the last 7 days

• Only delivered marketing templates are counted toward this requirement

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How Messaging Limits Scale at Each Tier

The same scaling rule applies at every messaging level.

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From 2,000 to 10,000

To move from 2,000 to 10,000, you must:

• Message at least 1,000 new customers in the last 7 days

• Use delivered marketing template messages

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From 10,000 to 100,000

To move from 10,000 to 100,000, you must:

• Message at least 5,000 new customers in the last 7 days

• Use delivered marketing template messages

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From 100,000 to Unlimited

To reach Unlimited messaging capacity, you must continue following the same pattern:

• Maintain high-quality messaging

• Consistently use a significant portion of your tier

• Avoid high complaint rates

Once Meta confirms the criteria are met, tier upgrades usually happen within a few hours or days.

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Notifications When Your Limit Increases

Whenever Meta upgrades your messaging limit:

• You receive an email on your registered Meta email ID

• You also see a notification inside your Meta Business Portfolio

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Why Your Messaging Limit May Not Be Increasing

Many businesses expect their messaging tier to upgrade quickly, but Meta may not increase the limit even if marketing templates are being sent.

This usually happens because Meta upgrades limits only when the required scaling conditions are fully met.

The most common reason is that the account has not consumed at least 50% of the current tier within the last 7 days.

To confirm whether your activity meets Meta’s scaling requirement, you should review your marketing template delivery data inside Insights.

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How to Check Marketing Template Usage in Insights (Last 7 Days)

Follow these steps to verify whether you have used enough of your current messaging tier.

Step 1: Open WhatsApp Manager

Log in to your DoubleTick account and go to the Home page.

On the right-hand side, click the “Go to FBM Account” button.

This will directly open your WhatsApp Manager inside Meta Business Manager.

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Step 2: Open the Insights Section

In WhatsApp Manager, go to:

Account Tools → Insights

Insights is the first section under Account Tools.

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Step 3: Apply the Last 7 Days Filter

Inside Insights:

• Open the filter dropdown

• Select Last 7 Days

This helps you review recent messaging activity accurately.

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Step 4: Check Delivered Marketing Templates

You will now be able to see:

• Total marketing templates delivered

• Campaign messaging volume

• Conversation activity

This allows you to confirm whether you have consumed at least 50% of your current tier.

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Example

Tier limit: 2,000 Required usage: 1,000 new customers

If Insights shows only:

• 300 delivered marketing templates

Then Meta will not upgrade your limit yet, because the 50% usage requirement has not been met.

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Best Practices to Increase Messaging Limits Faster

To scale smoothly and avoid delays, follow these recommended practices:

• Complete Meta Business Verification early

• Maintain strong template quality and delivery rates

• Send messages only to users who have opted in

• Avoid spam-like messaging behavior

• Use at least 50% of your tier consistently

• Keep complaint and block rates low

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