How to Create a Carousel Template Message
What is a WhatsApp Carousel Template?
A WhatsApp Carousel Template lets you send a single message that contains multiple cards — think of it like a swipeable slideshow inside WhatsApp. Instead of sending separate messages for each product, listing, or offer, your customer receives one message and can scroll horizontally through all the cards.
Each carousel can have up to 10 cards. Every card can carry an image or video, a short description, and action buttons. This makes carousels a great fit for product catalogs, real estate listings, event highlights, service comparisons, and marketing campaigns.
Step-by-Step: How to Create a Carousel Template
Step 1: Basic Information
Go to the Templates section in your DoubleTick dashboard and click Create New Template.
Fill in the following details:
Template Name — give your template a clear, recognisable name.
Category — select Marketing. Carousel templates can only be created under the Marketing category. You will not find the Carousel option under Utility or Authentication.
Template Type — select Carousel.
Language — choose the language your template will be in.
Business — select the business this template belongs to.
Once all details are filled in, click Next.
Step 2: Body Text
In this step, you write the main body of your carousel message. This is the text that appears above the cards when the customer receives the message.
Type your body text in the text field provided, then click Next to move on.
Step 3: Setting Up Your Cards
Card 1 is created for you by default. Each card has three sections.
The first section is Media. This is where you upload the image or video for that card. You have two options — click Upload to add a file from your device, or click Add from URL and paste a direct link to the media.
For images, the file must be JPG or PNG and under 5 MB. For videos, the file must be MP4 and under 16 MB.
The second section is Body Text for that card. Each card has its own body text of up to 160 characters. You can personalise this text by adding variables — for example, typing {{name}} will insert the customer's name when the message is sent. You can type variables manually or use the Add Variable button.
The third section is Buttons. Each card supports up to two buttons.
Available button types:
Custom Button (Quick Reply)
Visit Website (Call to Action)
Call Phone Number (Call to Action)
Step 4: Adding More Cards
To add another card, click Add a Card. You can add up to 10 cards in total. If you want a new card to have the same structure as an existing one, click the Duplicate button on that card. This copies the card so you only need to update the content instead of building it from scratch.
Step 5: Review and Submit
Once all your cards are ready, go through each one carefully — check the media, body text, and buttons. When everything looks correct, click Submit Template. Your template will then be sent to META for approval.
What Your Customer Sees
In the customer’s WhatsApp interface:
Cards appear in a swipeable format
Users can scroll horizontally
Each card displays media, text, and action buttons
This layout allows businesses to showcase multiple offerings within a single structured message, improving engagement and response rates.
Last updated