How to Create a Carousel Template Message

What is a WhatsApp Carousel Template?

WhatsApp Carousel Templates allow businesses to send multi-card interactive messages using rich media and action buttons.

Each carousel can include up to 10 cards, making it ideal for:

• Product catalogs

• Real estate listings

• Event highlights

• Marketing campaigns

• Service comparisons

Each card can contain:

• Image or video

• Short body text

• Action buttons

This format improves engagement by allowing users to swipe through multiple options within a single message.

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Recommended Media Sizes for Carousel Templates

Carousel templates follow stricter media rules compared to single-image templates. Choosing the correct size prevents cropping, distortion, and layout issues.

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Option 1: Square Format (Safest Option)

Aspect Ratio: 1:1 Recommended Size: 1024 × 1024 px Minimum Size: 600 × 600 px Supported Formats: JPG, PNG Maximum File Size: 5 MB

Best For:

• Product-focused visuals

• Brand creatives

• Maximum compatibility across devices

Square format is the safest option and works reliably across all devices without unexpected cropping.

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Option 2: Landscape Format (Native Carousel Ratio)

Aspect Ratio: 1.91:1 Recommended Size: 1125 × 600 px Supported Formats: JPG, PNG

Important Rule: All cards in a carousel must use the same aspect ratio.

Why 1125 × 600 px works best:

• Prevents auto-cropping

• Avoids black bars

• Matches WhatsApp’s native carousel container

• Ensures a smooth swipe experience

If you are using 16:9 images (1920 × 1080 px), crop them slightly to fit 1125 × 600 px.

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Important Carousel Rules

To avoid template rejection or poor performance:

• Do not mix 1:1 and 1.91:1 images in the same carousel

• Avoid portrait formats such as 9:16 (1080 × 1920 px)

• Avoid 4:5 vertical ratio

• Keep text inside images minimal

• Ensure buttons remain visible without scrolling

Portrait images make the card too tall and push buttons below the visible area, which can reduce click-through rates.

If you need a portrait look, place the portrait image inside a 1024 × 1024 square with background padding.

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How to Create a WhatsApp Carousel Template

Step 1: Basic Info

1. Navigate to the Templates section.

2. Click Create New Template.

3. Enter a Template Name.

4. Select Category: Marketing.

   • Carousel templates can only be created under the Marketing category.

5. Select Template Type: Carousel.

6. Choose the Language.

7. Select the Business.

8. Click Next.

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Step 2: Content

• Enter the template message in the Body section.

• Click Next to proceed.

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Step 3: Setup Cards

Card 1 is created by default and contains three sections:

1. Media

You can add media in two ways:

• Click Upload to add from your system.

• Click Add from URL and paste the media link.

Image Requirements:

• Maximum size: 5 MB

• Formats: JPEG, PNG

Video Requirements:

• Maximum size: 16 MB

• Format: MP4

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2. Body (Per Card)

• Add text up to 160 characters.

• You can insert variables using curly braces, for example: {{name}}

• Or use the Add Variable button.

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3. Buttons

Each card can include up to two buttons.

Available button types:

• Custom Button (Quick Reply)

• Visit Website (Call to Action)

• Call Phone Number (Call to Action)

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Add More Cards

• Click Add a Card to add up to 10 cards.

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Duplicate a Card

If you want to replicate an existing card:

• Click the Duplicate button on that card.

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Add Variables and Submit

After completing all cards:

1. Review all details carefully.

2. Click Submit Template.

The template will then be sent for approval.

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WhatsApp Carousel – Customer View

In the customer’s WhatsApp interface:

• Cards appear in a swipeable format

• Users can scroll horizontally

• Each card displays media, text, and action buttons

This layout allows businesses to showcase multiple offerings within a single structured message, improving engagement and response rates.