How CTWA Retargeting Works with DoubleTick
Turning Conversations into Smart Marketing
Turning Conversations into Smart Marketing CTWA Retargeting becomes much simpler and more powerful when combined with DoubleTick — because DoubleTick helps you manage, organize, and understand your WhatsApp interactions efficiently.
Let’s break down how it all fits together.
🧩 The Meta and DoubleTick Connection
Meta (the company behind Facebook and Instagram) allows businesses to create Custom Audiences — lists of users to whom you can show specific ads.
When your CTWA ads drive users to WhatsApp, DoubleTick automatically captures and organizes those leads. This means every contact, message, and number from your CTWA campaigns is stored and accessible in your DoubleTick workspace.
Once you have that data, you can:
Export your WhatsApp contact list from DoubleTick.
Upload it into Meta Ads Manager as a Customer List Custom Audience.
Use it to show targeted ads only to those users who’ve already chatted with you.
When these users click your new ads, they’re taken straight back into WhatsApp — into the same chat thread. It’s simple, closed-loop communication: Ad → WhatsApp → Retargeted Ad → WhatsApp again.
💡 What Makes This Integration Work So Well
No Website Needed: You don’t have to track visitors through pixels or forms — your WhatsApp chat history becomes your marketing database.
Real Conversations, Real Data: DoubleTick ensures every lead, message, and contact is captured securely and systematically.
Targeting the Right People: Instead of broad audiences, you focus only on users who’ve already engaged — improving efficiency and reducing wasted ad spend.
Smooth Transition: Users don’t switch platforms — they see your ad, click, and continue chatting on WhatsApp, exactly where they left off.
🧰 What DoubleTick Adds to CTWA Retargeting
Within DoubleTick, you can:
Tag and segment leads based on campaign or interest.
Identify inactive chats that might benefit from retargeting.
Set automated follow-ups for users who re-engage after a retargeted ad.
Track results by comparing which retargeted users came back to chat or made a purchase.
This integration turns your WhatsApp communication into an actionable marketing cycle — helping you make every chat count.
🧠 Why This Matters
CTWA Retargeting and DoubleTick together give you:
Better control over your lead data.
More accurate targeting using real conversations.
A continuous communication loop — from the first message to the final conversion.
It’s not just a marketing process — it’s an organized way to maintain meaningful relationships with your audience through WhatsApp.
✅ In Short
DoubleTick helps you take full advantage of CTWA Retargeting by simplifying the process. You get clarity, control, and context — turning each past chat into a potential new opportunity for engagement.
Last updated