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    • How to Notify Agents on WhatsApp When Assigned a Lead in DoubleTick
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    • How to Integrate WooCommerce with DoubleTick
    • How to Record Customer Responses Using DoubleTick’s Bot Studio and Google Sheets Integration
    • How to Automate Reminders for Template Button Selection in Your Bot
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      • How to Use the Close Conversation Feature
      • How to Use Condition Action
      • How to Set Up Google Sheet Action
      • What is WhatsApp Opt-Out and How to Manage It
      • How to Send Interactive List Messages
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      • How to Set Time Delay on Chatbot
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      • Condition Action In Chat Bot
      • Streamlining Lead Management with Round Robin Agent Assignment Using Bots
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      • How to Find the Invoice in DoubleTick
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      • Streamline Appointment Booking on DoubleTick Using Zapier and Google Calendar
      • Automating WhatsApp messages on DoubleTick on column updates on Google Sheet
      • Automatic updates from Gsheet Database
      • Tally Prime Integration
      • Indiamart & DoubleTick Integration
      • How to Integrate My Operator with DoubleTick via Webhook to Send Templates
      • How to Integrate QuickSell with DoubleTick
    • How To Enable Browser Push Notification For DoubleTick Messages
    • How to Update Your Display Name On Facebook Business Account
    • Import WhatsApp Chats
    • How to Create a "Lead Stage" Contact Field in DoubleTick
    • 🚀 WooCommerce Integration is Now Live on DoubleTick!
  • WhatsAPP BUSINESS API
    • WhatsApp API Conversations & Categories
    • How Conversation Charges Works
    • Manage and View Account Quality on Meta
    • Messaging Limits in WhatsApp API
    • Unblock Your WhatsApp API Account
    • Change Your Display Name in Meta WhatsApp Manager
    • Apply for WhatsApp Green Tick
    • How To Update the Display Picture (DP) in Facebook Business Manager
  • Troubleshoot Errors
    • Troubleshoot Common WhatsApp API Errors
    • Per-User Marketing Template Message Limits
    • Unsupported Message: Understanding WhatsApp API Restrictions and How They Affect Communication
    • What is Frequency Capping
      • How Frequency Capping Works
    • How to Link Your WhatsApp API Phone Number to a Facebook Page
    • How to Use DoubleTick? Product Feature Training Videos
    • How To Resolve META Maintaining Healthy Ecosystem Delivery Error: A Step-by-Step Guide
  • How to Identify and Resolve Duplicate Keywords in Bot Configurations
  • Logging Out A Member From All Devices in DoubleTick
  • How to Use Newline Characters in Template Variables In DoubleTick
  • How To Login To DoubleTick
  • How To Logout From DoubleTick
  • Re-Engagement Error While Sending a Message in the Open Reply Window
  • How to Resolve the "Please Fill All Fields" Error in Templates On DoubleTick
  • How To Troubleshoot the "Spam Rate Limit Hit" Error in DoubleTick
  • How to resolve the "404 – File or Directory Not Found" error when exporting an Excel sheet?
  • How To Capture Details Using Webhooks And Condition
  • Understanding the “Only 30 Groups Can Be Created at One Time” Error in DoubleTick
  • Stay Ahead with WhatsApp: Important Updates from Meta
  • Meta Pauses WhatsApp Marketing Messages for U.S. Customers
  • Understanding and Troubleshooting the "New Bot Failure Alert" Email
  • Marketing Message Lite
  • TOPIC WISE VIDEO LIST
    • Page 1
  • How to Integrate QuickSell with DoubleTick
  • Appointment Booking
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On this page
  • What is it?
  • Why it’s important
  • How this Applies to Your Business
  • How We Notify: Via Error Message
  • Troubleshooting
  1. Troubleshoot Errors

Per-User Marketing Template Message Limits

WhatsApp limits the number of marketing template messages a user can receive to maximize engagement, improve user experience, and reduce message fatigue

PreviousTroubleshoot Common WhatsApp API ErrorsNextUnsupported Message: Understanding WhatsApp API Restrictions and How They Affect Communication

Last updated 8 months ago

What is it?

WhatsApp may limit the number of marketing template messages a person receives from any business in a given period of time, starting with a small number of conversations that are less likely to be read. Soon, they might also start to deliver fewer marketing conversations to those users who are less likely to engage with them.

Why it’s important

WhatsApp has found that per-user marketing template limits maximize message engagement and improve the user experience, measured through improvements in user read rates and sentiment. This limit helps WhatsApp users find business messaging more valuable and feel less like they receive too many business messages.

How this Applies to Your Business

The limit only applies to marketing template messages that would normally open a new marketing conversation. If a marketing conversation is already open between you and a WhatsApp user, you may send one additional marketing template message. Further marketing template messages can only be sent in an open marketing conversation if the person responds to any message.

Example:

  • The first marketing template message is delivered and opens a new customer service window. The per-user marketing template message limit applies

  • A second marketing template message can be sent in an existing conversation.

  • Each time the WhatsApp user responds in an existing conversation window, you can send one additional marketing template message. You can also send unlimited messages.

How We Notify: Via Error Message

If a marketing template message is not delivered to a given user due to the limit, you will receive the following error message 👇

This message was not delivered to maintain a healthy ecosystem.

Troubleshooting

  1. Avoid immediately resending the template message. Doing so will only result in another error response since the limit may be in effect for differing periods of time.

  2. Instead, retry sending the message in increasingly larger time increments until it is delivered.

  3. Avoid Using Marketing Templates in Bot Flows: Instead of marketing templates, use interactive messages that engage the customer.

  4. Adding Buttons: If you do use a marketing template, ensure it includes buttons or other interactive elements to allow the customer to take action.

  5. Sequential Template Handling: If there are multiple marketing templates in bot flow, the second template might not be delivered until the customer interacts with the first one. This helps ensure a more engaging experience

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