Change Your Display Name in Meta WhatsApp Manager
Learn how to change your display name in Meta WhatsApp Manager. Follow simple steps to update your business name, with changes reviewed and approved by WhatsApp.
Your WhatsApp Business display name is what customers see when they receive your messages, view your profile, or interact with your brand on WhatsApp. Keeping this name accurate and professional helps ensure customers recognize your business easily and trust your communications.
If you need to change your display name (for example, to reflect a rebrand, updated business name, or correction), follow the detailed steps below.
🧭 Before You Begin
Before making any changes, it’s good to know the following:
You must have admin access to your Meta Business Manager account.
Display name changes apply at the phone number level, not account level — so if your business uses multiple numbers, you’ll need to update each one individually.
Any new display name must comply with Meta’s Display Name Guidelines (e.g., it must represent your business identity, not be misleading, or contain emojis or special characters).
🪄 Step-by-Step: Changing Your Display Name
🔹 Step 1: Open Meta Business Manager
Go to business.facebook.com.
Log in with the account that manages your WhatsApp Business assets.
From the main dashboard, select the business you want to work on.
This is your main hub where all WhatsApp accounts linked to your business are managed.
🔹 Step 2: Access Business Settings
On the left-hand side panel, click Business Settings.
Under the Accounts section, select WhatsApp Accounts.
This section displays all WhatsApp accounts associated with your Business Manager.
🔹 Step 3: Select the Correct WhatsApp Account
From the list, find and click on your DoubleTick WhatsApp Account.
Then, click the WhatsApp Manager button.
This will open a new tab or page — the Meta WhatsApp Manager interface — where you can view and manage your connected phone numbers, templates, and settings.
🔹 Step 4: Choose the Account to Edit
In WhatsApp Manager, click on the specific WhatsApp account whose display name you want to change.
On the left-hand menu, click Phone Numbers.
You’ll now see a table showing all the phone numbers associated with this account, along with their display names, statuses, and connection details.
🔹 Step 5: Edit the Display Name
Under the Name column, hover your cursor over your current display name.
Click the pencil icon (✏️) that appears.
A window titled Edit Display Name will open.
Enter your new display name carefully.
Ensure the spelling and capitalization are exactly how you want customers to see it.
Avoid using emojis, excessive punctuation, or promotional words (like “Official,” “Best,” or “#1”).
Once you’re satisfied, click Next.
🔹 Step 6: Submit for Review
Your request will now go through WhatsApp’s display name review process. This is an automated compliance check to ensure your new name aligns with WhatsApp’s policies.
You’ll see a confirmation message stating that your display name change is under review.
⏱️ Typical review time: Within 24–48 hours, though it may vary depending on Meta’s review queue.
🔹 Step 7: Wait for Approval
Once approved:
WhatsApp will issue an updated certificate linked to the new display name.
You can then download and apply this updated certificate using your registered method (such as through DoubleTick or API registration).
Your new display name will then appear for users in chats, notifications, and business information sections.
🔁 How Often You Can Change the Display Name
Each WhatsApp Business Account (WABA) can change display names up to 10 times within a 30-day period.
After 30 days, a new cycle begins, allowing another 10 name changes.
There’s no way to exceed this limit — even Meta support cannot override it.
Tip: Try to finalize your desired name before submitting it to avoid using up your allowed changes quickly.
⚠️ Important Notes and Best Practices
Approval Required: Even though display name reviews are no longer required when first starting with the WhatsApp Business Platform, any name change still requires approval before it becomes active.
Compliance Rules: The new display name must:
Clearly represent your business identity.
Match the branding on your website or official materials.
Avoid generic names like “Customer Support” or “Shop.”
Not contain misleading, offensive, or unrelated words.
Consistency Matters: Keep your display name consistent with your DoubleTick account name, website, and social media profiles to avoid confusion and ensure faster approvals.
If Your Request Is Rejected: Review WhatsApp’s Display Name Guidelines in the Meta Business Help Center, correct the issue, and resubmit. Common rejection reasons include using:
Emojis or symbols
Promotional terms (“Best Deals,” “Discount Store”)
Incomplete or vague names (“My Business,” “Support Team”)
🧠 Example Scenarios
“ABC Retail Pvt Ltd”
“ABC Lifestyle Store”
Business rebranded to lifestyle segment
“XYZ Bakery”
“XYZ Cakes & Desserts”
Name updated to better describe offerings
“TechTeam Support”
“TechTeam Solutions”
Aligning name with official business registration
✅ Quick Recap
Here’s what you did:
Opened Meta Business Manager and accessed your WhatsApp Account.
Found your DoubleTick WhatsApp number under Phone Numbers.
Edited the Display Name and submitted it for review.
Waited for approval and updated your registration with the new certificate.
Once approved, your new display name will appear across all WhatsApp customer interactions.
💡 Key Takeaway
Changing your display name in Meta WhatsApp Manager is straightforward, but it’s also a compliance-sensitive process. Treat your display name as your WhatsApp business identity — something customers instantly recognize and trust.
By following these steps carefully and keeping your name aligned with Meta’s guidelines, you’ll ensure smooth approvals and consistent brand visibility across WhatsApp.
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