# How to Ensure CTWA Ads Only Generate Leads from the Facebook & Instagram Apps

When running **Click-to-WhatsApp (CTWA) ads**, you might notice that some leads come from people browsing Facebook or Instagram on a web browser (desktop or mobile browser).

👉 **The challenge:**\
Browser users often drop off before opening WhatsApp, which reduces **lead quality** and **conversion rates**.

👉 **The solution:**\
You can set up your Ads Manager so your CTWA ads only show inside the **Facebook and Instagram mobile apps** — ensuring smoother redirection to WhatsApp and higher-quality leads.

This guide will walk you through the exact steps.

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### Step 1: Open Your Campaign in Ads Manager

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1. Log in to **Meta Ads Manager**.
2. Go to your **CTWA Campaign**.
3. At the **Ad Set level**, scroll down to the **Placements** section.

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### Step 2: Select Manual Placements

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* By default, Meta chooses **Advantage+ Placements** (automatic).
* Instead, select **Manual Placements** so you can choose exactly where your ad should appear.

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### Step 3: Devices → **Choose Mobile Only**

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This is the critical step you flagged.

* Under **Device settings**, select **Mobile Only**.
* If there’s an explicit option for **Mobile Web** vs **Mobile App**, make sure **Mobile App** (or “Mobile only / App only”) is selected and **Mobile web** is deselected.
* This prevents both **desktop** and **mobile browser** users from seeing your ad.

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### Step 4: Choose the Right Platforms

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* Select only **Facebook** and **Instagram**.
* Deselect **Messenger** and **Audience Network** (these bring in web traffic and third-party apps).

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### Step 5: Pick Only In-App Placements

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Here are the **placements you should enable** (✅ keep these ON):

#### ✅ Feeds & Explore

* Facebook Feed
* Facebook Profile Feed
* Instagram Feed
* Instagram Profile Feed
* Instagram Explore
* Instagram Explore Home

#### ✅ Stories & Reels

* Facebook Stories
* Facebook Reels
* Instagram Stories
* Instagram Reels

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Here are the **placements you should disable** (❌ turn these OFF):

#### ❌ Feeds

* Facebook Marketplace
* Facebook Video Feeds
* Facebook Right Column
* Messenger Inbox
* Facebook Business Explore
* Threads Feed
* Facebook Notifications

#### ❌ Stories & Reels

* Messenger Stories

#### ❌ In-Stream Ads

* Facebook In-Stream Reels
* Ads on Facebook Reels

#### ❌ Search Results

* Facebook Search Results
* Instagram Search Results

#### ❌ Apps & Sites (Audience Network)

* Audience Network native, banner, and interstitial
* Audience Network rewarded videos

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### 🎯 Final Outcome

By following these steps:

* Your CTWA ads will only be shown inside the **Facebook and Instagram mobile apps**.
* Leads will come from people who can seamlessly click and open WhatsApp directly.
* You avoid drop-offs from **desktop** and **browser users**.
* This ensures **higher-quality leads and better conversion rates**.

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✅ That’s it! With this setup, your CTWA ads will focus only on **in-app users**, giving you cleaner results and better ROI.