# WhatsApp Improvement: Image Click Redirects to URL in Image Templates
WhatsApp has introduced an **important usability improvement** for **image-based message templates** that include a **URL**. This update changes how customers interact with image messages and makes link navigation **simpler and more intuitive**. *** ### 🔍 What Is This Improvement About? Earlier, when a business sent an **image template** with: * A URL in the message body, or * A URL added as a CTA button the customer had to **specifically tap the URL text or CTA button** to open the link. With this improvement:\ 👉 **Clicking on the image itself now opens the URL automatically in a new tab.** This behavior is handled directly by **WhatsApp** and requires **no additional configuration** from the business. *** ### 🧠 How This Works (Simple Explanation) If your WhatsApp template contains: * 🖼️ An **image in the header**, and * 🔗 A **URL anywhere in the template** (body text or CTA button) Then:\ ➡️ Clicking on the **image header** will redirect the customer to **that same URL**. This applies **regardless of where the URL is placed** inside the template. *** ### 🔄 Scenarios Covered by This Update #### ✅ Scenario 1: URL Added in the Template Body Example: > “Explore our latest offers here: **What happens now:** * Customer taps the **image** * The URL opens automatically in a new tab *** #### ✅ Scenario 2: URL Added as a CTA Button Example:\ CTA Button: **Shop Now** **What happens now:** * Customer taps the **CTA button**, OR * Customer taps the **image header** ➡️ In both cases, the same URL opens *** ### 🔁 Before vs After — What Has Changed? #### ❌ Before * Image was **not clickable** * Only the URL text or CTA button worked * Smaller tap area for users #### ✅ After * Image header acts as a **clickable entry point** * Larger tap area improves usability * Clearer indication that the message leads to a webpage *** ### 🎯 Why This Improvement Matters This update improves the overall **customer experience** on WhatsApp, especially for image-led messages such as: * Product promotions * Offer announcements * Website or landing page redirections * Campaign creatives #### Key benefits: * Easier navigation for customers * Reduced chances of missed clicks * Better engagement on image templates * Smoother mobile experience *** ### 🚀 What This Means for DoubleTick Customers If you are using **DoubleTick** to send: * Image templates with URLs in the body, or * Image templates with URL CTA buttons Then: * ✅ This behavior is **automatically enabled** * ✅ No template changes are required * ✅ Existing approved templates will continue to work * ✅ Customers can click the image to open the link directly This is a **WhatsApp-level improvement**, and DoubleTick fully supports it. *** ### ⚠️ Important Points to Keep in Mind * This applies **only to image-based templates that include a URL** * Text-only templates are not affected * The URL opens in a **new browser tab** * The same URL is used for both image clicks and CTA clicks *** ### 🎉 Final Takeaway WhatsApp has made image templates **more interactive and easier to use**. 👉 **If a URL exists anywhere in an image template—body or CTA—clicking on the image will now open that URL automatically.** This improvement helps businesses drive better engagement **without changing their existing setup**. If you’re using **DoubleTick**, you’re already ready to benefit from this update.