# How to Add a "Call on WhatsApp" CTA Button in Your Message Templates

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FcWL3XMl1QCl7xqrXXqQo%2Fimage.png?alt=media&#x26;token=b2de175b-5078-49c7-ac7e-acf011a2fcf0" alt="" width="563"><figcaption></figcaption></figure>

Meta now allows businesses to add a **Call on WhatsApp** button to their WhatsApp message templates. With this CTA (Call to Action), your customers can directly tap the button to call your business WhatsApp number — making conversations more seamless and personal.

Here’s a simple step-by-step guide on how to create such templates and start using them inside DoubleTick.

***

### 🔹 <mark style="color:green;">Step 1: Access Your WhatsApp Manager from DoubleTick</mark>

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FGkBYOsGwMoKLG6IuHB5d%2Fimage.png?alt=media&#x26;token=787f01cb-ae69-43c0-bb22-ded344b7aba4" alt=""><figcaption></figcaption></figure>

1. Log in to your **DoubleTick account**.
2. From the homepage, click on the button **“Go to FBM Account.”**
3. This will redirect you to your **WhatsApp Manager** inside **Facebook Business Manager (FBM)**.

***

### 🔹 <mark style="color:green;">Step 2: Open the Template Library in WhatsApp Manager</mark>

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FCQYy6GOs1R6LxuX2OvCs%2Fimage.png?alt=media&#x26;token=ba7cc896-5553-4b0e-ae86-a7cf4d707d34" alt=""><figcaption></figcaption></figure>

1. From the left-hand menu, select **Message Templates**.
2. Click on **Create Template** to start building a new one.

***

### <mark style="color:green;">🔹 Step 3: Choose the Template Category & Details</mark>

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2F8rSgbZV7eS7dllYGpP36%2Fimage.png?alt=media&#x26;token=e69c935b-aa8c-44a4-950a-c92d3e982a78" alt=""><figcaption></figcaption></figure>

1. Select a **Category** (Marketing, Utility, or Authentication).
   * For most customer engagement use cases, **Marketing** is recommended.
2. Give your template a **unique name** (for example: `car_service_reminder` or `festival_offer_call`).
3. Choose the **language** for your template.

***

### 🔹 <mark style="color:green;">Step 4: Write Your Template Message</mark>

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FQPaVhrED7b1zxBTMDucR%2Fimage.png?alt=media&#x26;token=35d67ba9-fb76-48a6-9392-8c581b029d7e" alt=""><figcaption></figcaption></figure>

* In the **Body Text** box, write the main content of your message.
* Keep it clear, professional, and action-oriented.

***

### 🔹 <mark style="color:green;">Step 5: Add the "Call on WhatsApp" CTA Button</mark>

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2F5hEbwBW2ArzK1q5NiP4X%2Fimage.png?alt=media&#x26;token=22c1d081-b37a-49a5-9c78-05fe19ad866b" alt=""><figcaption></figcaption></figure>

1. Scroll to the **Buttons** section while creating your template.

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2Fc3qmpQHdycmAlwMoyain%2Fimage.png?alt=media&#x26;token=1106728b-5514-46ea-88f7-ec1d130099d2" alt=""><figcaption></figcaption></figure>

2. Select **Add a Button** → choose **Call on WhatsApp**.
3. The system will automatically link the button to your WhatsApp Business number.
4. Save your template.

Now your template will have a **Call on WhatsApp** button below the message text.

***

### 🔹 <mark style="color:green;">Step 6: Submit for Meta Approval</mark>

* After creating the template, click **Submit**.
* Meta usually reviews and approves templates within a few minutes to a few hours.
* Once approved, you can start using it inside DoubleTick.

***

### 🔹 <mark style="color:green;">Step 7: Start Using Your Template in DoubleTick</mark>

<figure><img src="https://2303112206-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F53n17VnOICC1LtDqlENV%2Fuploads%2FhnE2dLx6CYaUJgT9jZAu%2Fimage.png?alt=media&#x26;token=5d3275c7-aa68-468a-b0cc-e9b36a36296d" alt=""><figcaption></figcaption></figure>

1. Go back to your **DoubleTick dashboard**.
2. Open the section of templates and click on the Sync Icon
3. Send it to your customers.
4. When customers receive the message, they’ll see a **Call on WhatsApp** button they can tap to call you instantly.

***

### 🌟 <mark style="color:green;">Why Use "Call on WhatsApp"?</mark>

* 📞 **Instant customer connection** – Customers don’t have to search or dial numbers manually.
* 🚀 **Higher engagement** – Calls convert faster than long chat exchanges.
* ✅ **Professional setup** – Looks official and trustworthy since it’s part of your approved Meta template.
* 🔄 **All-in-one history** – Calls + messages in one WhatsApp thread inside DoubleTick.

***

### <mark style="color:green;">🎯 Example Use Cases</mark>

* **Car Service Reminder** → “Tap to call and confirm your booking.”
* **Order Confirmation** → “Need changes? Call us instantly.”
* **Sales Consultation** → “Want details? Call our sales team now.”
* **Seasonal Offers** → “Call today to grab this limited-time deal.”

***

This feature gives your customers a **direct line of communication** and helps your business build trust while keeping everything inside WhatsApp.