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How to Add a "Call on WhatsApp" CTA Button in Your Message Templates

Meta now allows businesses to add a Call on WhatsApp button to their WhatsApp message templates. With this CTA (Call to Action), your customers can directly tap the button to call your business WhatsApp number — making conversations more seamless and personal.

Here’s a simple step-by-step guide on how to create such templates and start using them inside DoubleTick.

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🔹 Step 1: Access Your WhatsApp Manager from DoubleTick

  1. Log in to your DoubleTick account.

  2. From the homepage, click on the button “Go to FBM Account.”

  3. This will redirect you to your WhatsApp Manager inside Facebook Business Manager (FBM).

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🔹 Step 2: Open the Template Library in WhatsApp Manager

  1. From the left-hand menu, select Message Templates.

  2. Click on Create Template to start building a new one.

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🔹 Step 3: Choose the Template Category & Details

  1. Select a Category (Marketing, Utility, or Authentication).

    • For most customer engagement use cases, Marketing is recommended.

  2. Give your template a unique name (for example: car_service_reminder or festival_offer_call).

  3. Choose the language for your template.

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🔹 Step 4: Write Your Template Message

  • In the Body Text box, write the main content of your message.

  • Keep it clear, professional, and action-oriented.

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🔹 Step 5: Add the "Call on WhatsApp" CTA Button

  1. Scroll to the Buttons section while creating your template.

  1. Select Add a Button → choose Call on WhatsApp.

  2. The system will automatically link the button to your WhatsApp Business number.

  3. Save your template.

Now your template will have a Call on WhatsApp button below the message text.

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🔹 Step 6: Submit for Meta Approval

  • After creating the template, click Submit.

  • Meta usually reviews and approves templates within a few minutes to a few hours.

  • Once approved, you can start using it inside DoubleTick.

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🔹 Step 7: Start Using Your Template in DoubleTick

  1. Go back to your DoubleTick dashboard.

  2. Open the section of templates and click on the Sync Icon

  3. Send it to your customers.

  4. When customers receive the message, they’ll see a Call on WhatsApp button they can tap to call you instantly.

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🌟 Why Use "Call on WhatsApp"?

  • 📞 Instant customer connection – Customers don’t have to search or dial numbers manually.

  • 🚀 Higher engagement – Calls convert faster than long chat exchanges.

  • ✅ Professional setup – Looks official and trustworthy since it’s part of your approved Meta template.

  • 🔄 All-in-one history – Calls + messages in one WhatsApp thread inside DoubleTick.

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🎯 Example Use Cases

  • Car Service Reminder → “Tap to call and confirm your booking.”

  • Order Confirmation → “Need changes? Call us instantly.”

  • Sales Consultation → “Want details? Call our sales team now.”

  • Seasonal Offers → “Call today to grab this limited-time deal.”

This feature gives your customers a direct line of communication and helps your business build trust while keeping everything inside WhatsApp.

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