Improper broadcasting can affect:
WhatsApp quality rating
Message delivery
Follow these best practices:
Total broadcast volume should be less than 10% of your total monthly lead volume.
Example: If you generate 1,000 leads per month, do not send more than 100 broadcast messages.
Maintain a balanced mix:
70% Click-to-WhatsApp leads
30% Cold or uploaded leads
This prevents your number from looking spam-heavy.
After Business Verification or major account changes:
Avoid bulk messaging for the first 7 days.
This stabilizes your WhatsApp number health.
Last updated 12 hours ago
