# Messaging & Broadcast Compliance

Improper broadcasting can affect:

* WhatsApp quality rating
* Message delivery

Follow these best practices:

#### <mark style="color:$primary;">**The 10% Rule**</mark>

Total broadcast volume should be less than 10% of your total monthly lead volume.

Example:\
If you generate 1,000 leads per month, do not send more than 100 broadcast messages.

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#### <mark style="color:$primary;">**Lead Mix Rule**</mark>

Maintain a balanced mix:

* 70% Click-to-WhatsApp leads
* 30% Cold or uploaded leads

This prevents your number from looking spam-heavy.

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#### <mark style="color:$primary;">**7-Day Cooldown**</mark>

After Business Verification or major account changes:

* Avoid bulk messaging for the first 7 days.

This stabilizes your WhatsApp number health.