Lead from CTWA Trigger in Bot Studio — One Trigger, Smarter CTWA Automation

Running Click-to-WhatsApp (CTWA) ads is one of the fastest ways to generate high-intent leads. But the real value comes after the click—how smoothly and accurately those leads enter your WhatsApp automation.

To make this experience simpler, more reliable, and easier to scale, DoubleTick has introduced a revised Lead from CTWA Trigger in Bot Studio.

This upgraded trigger removes the complexity of older CTWA setups and gives you:

  • Cleaner bot journeys

  • Better campaign visibility

  • More control over how CTWA leads are handled

This article will help you clearly understand the revised CTWA trigger, explain what has changed, and guide you on how to use it effectively—so you can confidently adopt it for all your CTWA campaigns.

🔍 What Is the Lead from CTWA Trigger?

The Lead from CTWA Trigger is used to start a bot journey when a user clicks on your Click-to-WhatsApp ad (Facebook or Instagram) and lands on WhatsApp.

With the revised trigger, DoubleTick can now:

  • Correctly identify CTWA leads

  • Capture campaign-level and ad set-level information

  • Trigger the right bot journey automatically

❌ Challenges with the Old CTWA Setup

Before this revision, users commonly faced:

  • Dependency on On Message trigger

  • Manual conditions like Is CTWA = Yes

  • Complex logic to manage multiple CTWA campaigns

  • Loss of campaign context when ads were edited

  • Errors when trying to reuse the CTWA trigger in multiple journeys

This made CTWA automation harder to manage and difficult to scale.

✅ What’s New in the Revised CTWA Trigger

The revised Lead from CTWA Trigger solves all of the above issues and introduces a clean, structured approach.

🔄 Key Enhancements at a Glance

  • One trigger works across multiple bot journeys

  • No need for manual IDs or conditions

  • Campaign and ad set data is retained

  • Easy-to-configure dropdown options

  • Built-in priority handling to avoid conflicts

🎯 Track Leads From — Available Options Explained

In the revised trigger, you’ll see a “Track leads from” dropdown with 3 options:

1️⃣ All

What it does:

  • Triggers this journey for all CTWA ads

  • Covers all campaigns and ad sets automatically

Best for:

  • Common welcome journeys

  • Lead qualification bots

  • Simple, scalable CTWA setups

👉 This is the best starting point for most businesses.

2️⃣ Campaign

What it does:

  • Triggers the journey only for a specific campaign

  • All ad sets and ads under that campaign follow the same flow

Best for:

  • Different campaigns with different goals (e.g., Sales campaign vs Support campaign)

3️⃣ Ad Set

What it does:

  • Triggers the journey only for ads inside a specific ad set

Best for:

  • Audience-based journeys

  • Product or category-wise CTWA flows

  • Regional or language-specific automation

🔄 How Journey Priority Works

If more than one CTWA journey matches a lead, DoubleTick applies a smart priority rule:

Priority Order (Highest → Lowest)

  1. Ad Set

  2. Campaign

  3. All

👉 The most specific journey always triggers.

Example:

  • Journey A → Track leads from All

  • Journey B → Track leads from Campaign: Diwali Sale

  • Journey C → Track leads from Ad Set: Menswear

If a user clicks an ad from the Menswear Ad Set: ✅ Journey C will be triggered.

🛡️ Built-In Safety & Error Handling

To keep automation clean:

  • You cannot configure duplicate CTWA triggers for the same scope

  • Bot Studio will show an error instead of allowing conflicting setups

  • This prevents unpredictable bot behavior

🛠️ How to Use the Revised CTWA Trigger (Step-by-Step)

  1. Open Bot Studio

  2. Create or edit a bot journey

  3. Add Lead from CTWA Trigger

  4. Connect your Facebook Ad Account

  5. Choose Track leads from:

    • All / Campaign / Ad Set

  6. Save and publish the journey

That’s it — no extra conditions or logic required.

⚠️ Important Things to Keep in Mind

🧹 Remove Old CTWA Components

If you’re using the old CTWA trigger in any bot:

  • Delete it before using the revised trigger

  • This avoids usage errors

🧩 Ad Account Mapping Is Mandatory

Your Facebook Ad Account must be mapped to the same Business Manager as your WhatsApp account.

📌 If campaigns don’t appear in the dropdown, this is usually the reason. 👉 Contact DoubleTick Support for quick mapping assistance.

🌟 Why We Strongly Recommend Using the Revised CTWA Trigger

Using the revised trigger gives you:

✅ Cleaner bot journeys ✅ Easier campaign management ✅ Better lead attribution ✅ Fewer errors ✅ Faster CTWA setup ✅ Scalable automation

If you’re running CTWA ads, this trigger is now the recommended and correct way to start your bot journeys.

🎉 Final Takeaway

The revised Lead from CTWA Trigger is a powerful upgrade that simplifies how CTWA leads enter your WhatsApp automation.

Whether you want:

  • One journey for all CTWA leads

  • Or different journeys per campaign or ad set

This trigger helps you do it cleanly, accurately, and confidently.

👉 Start using the revised CTWA trigger today to get the best results from your CTWA campaigns 🚀

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