How to Integrate CleverTap with DoubleTick

A beginner-friendly guide to connecting CleverTap with DoubleTick for WhatsApp messaging

DoubleTick is a WhatsApp Business API platform, while CleverTap is a powerful customer engagement and marketing automation tool.

By integrating both platforms, you can:

• Send WhatsApp messages directly from CleverTap campaigns

• Automatically sync approved WhatsApp templates into CleverTap

• Track message delivery status in real time

• Capture and manage customer replies inside CleverTap

This guide walks you through the complete setup process in a simple, easy-to-understand manner.

---

Before You Begin

Make sure you have the following ready:

• Your DoubleTick API Key

• Your WABA Number (WhatsApp Business Account number)

If you don’t have your API Key yet, refer to this guide: https://docs.doubletick.io/docs/quickstart-guide#step-2-generate-your-api-key

---

Configure DoubleTick as WhatsApp Provider in CleverTap

This step connects CleverTap with DoubleTick so that it can send WhatsApp messages.

• Log in to your CleverTap Dashboard

• Navigate to: Settings → Channels → WhatsApp → WhatsApp Connect

• Click + Provider Configuration

Fill in the required details such as:

Field	Value
Provider	Generic (Other)
Mobile Number	WABA Number
HTTP Endpoint	https://public.doubletick.io/whatsapp/message/clevertap

---

Add Authorization Header

This is required to authenticate requests from CleverTap to DoubleTick.

• Scroll to the Headers section

• Add the following:

Key: Authorization Value: Bearer YOUR_API_KEY

Replace YOUR_API_KEY with your actual DoubleTick API Key.

---

Enable Template Import Setup

This step allows CleverTap to fetch your approved WhatsApp templates from DoubleTick.

• In the provider configuration screen, locate Template Import Setup

• Enable (check) this option

• In the Endpoint field, enter:

https://public.doubletick.io/templates/import?wabaNumber=YOUR_WABA_NUMBER

Replace YOUR_WABA_NUMBER with your actual number (example: 919XXXXXXXXX)

• Add the same Authorization header again: Key: Authorization Value: Bearer YOUR_API_KEY

---

Send a Test WhatsApp Message

Before proceeding further, verify that everything is configured correctly.

• Click Send Test WhatsApp in CleverTap

• Open DoubleTick and keep the chat window open for your test number

• Confirm that the test message is received successfully

---

Import WhatsApp Templates into CleverTap

Now that the connection is working, you need to bring your approved templates into CleverTap.

• Go to the Templates tab in the provider configuration screen

• Click Import Template

• Click Import

All your approved templates will now appear in CleverTap and will be ready for campaign use.

---

Set Up Delivery Status Webhook

This step ensures CleverTap receives real-time updates about message delivery.

• In CleverTap, copy the Delivery Report Callback URL

• Log in to DoubleTick Dashboard

• Go to Webhooks section

• Click Create New Webhook

Configure:

• Webhook URL: Paste the CleverTap Callback URL

• Event Type: Message Delivery Updates

• Save the webhook

Now CleverTap will automatically receive updates for delivered and failed messages.

---

Set Up Incoming Message Webhook

This step allows CleverTap to receive customer replies from WhatsApp.

• In CleverTap, copy the Inbound Message Callback URL

• Go to DoubleTick Dashboard → Webhooks

• Click Create New Webhook

Configure:

• Webhook URL: Paste the Inbound Callback URL

• Event Type: Incoming Messages

• Save the webhook

Now, whenever a customer replies on WhatsApp, it will be captured inside CleverTap.

---

How the Integration Works (End-to-End Flow)

Once everything is set up:

• You create a campaign in CleverTap

• CleverTap sends the WhatsApp message via DoubleTick

• DoubleTick delivers the message to the customer

• Delivery status is sent back to CleverTap via webhook

• Customer replies are also sent back to CleverTap

• You can track and trigger further actions inside CleverTap

---

Quick Troubleshooting Tips

Test message not delivered Double-check API Key in Authorization header and verify HTTP endpoint

Templates not appearing Ensure templates are approved in DoubleTick and WABA number is correct

Delivery updates not showing Verify webhook URL and event type selection

Customer replies not received Ensure a separate webhook is created for Incoming Messages