How to Use and Send Interactive Message Component in DoubleTick
Learn how to send interactive messages on DoubleTick. Use up to three actionable buttons for shopping, appointment booking, and feedback collection.
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Interactive messaging has become one of the most effective ways to drive higher engagement, reduce customer friction, and transform plain text conversations into dynamic, action-oriented experiences on WhatsApp. DoubleTick now allows you to send Interactive Message components enriched with media attachments such as images, videos, and PDFs — offering brands a smart and intuitive way to communicate with customers inside automated bot journeys and active conversation windows.
This capability isn’t just a feature upgrade; it shifts how businesses can educate, persuade, and convert their audiences through WhatsApp in real time.
What is an Interactive Message Component?
An Interactive Message Component is a structured message format sent within WhatsApp that allows combining:
A body message
A media header (optional)
Up to three actionable buttons
Unlike Templates, which are chargeable and approval-dependent, Interactive Message Components are free to use inside the 24-hour session window and do not require pre-approval. They encourage participation by enabling customers to tap, explore, confirm, book, request, or browse — without leaving the chat.
Interactive Messages are ideal for ongoing conversations where information, decisions, and clarity are required instantly.
How Interactive Messages Have Evolved with Media Support
Previously, brands that wanted to share media as part of their automated flows relied heavily on Template Messages. Templates served their purpose but came with constraints: approval timelines, frequency caps, associated charges, and the risk of bot interruptions when caps were hit.
With the introduction of media support for Interactive Messages in DoubleTick, these barriers are removed. Now you can attach:
Images (JPEG/PNG up to 5MB)
Videos (MP4 up to 16MB)
Documents (PDF up to 100MB)
directly to the interactive component, without worrying about caps, costs, or approvals during an active session.
This unlocks faster responses, richer conversation design, and better customer experiences.
How to Use Interactive Message Components in Bot Studio
Using interactive messages inside DoubleTick’s Bot Studio is designed to be intuitive and contextual. Once inside a bot:
Open Bot Studio.
Click Create a Bot from the top-right corner.
Set up a trigger Component (for example: New Lead).
Connect a Send Interactive Message action to the trigger.
In the Header section, select Media if you want to attach an image, video, or PDF and Upload your media file.
Add your message text in the Body section.
(Optional) Add up to three action buttons to guide the user.
Save, enable, and test your bot flow.
These messages can be tested directly from a device to understand how the experience feels from the recipient’s point of view.
Where Should You Use Interactive Messages?
Interactive components shine in scenarios where clarity, persuasion, and customer action matter. They are particularly effective during:
Sales conversations
Product discovery and browsing
Onboarding and education
Customer support troubleshooting
Appointment and booking flows
Lead qualification and bot-assisted journeys
Pricing and proposal exchange
Event or travel confirmations
Document sharing during active discussions
In short, if the customer is already in an active session and needs information to make a decision or perform an action, interactive messages are the superior choice.
Templates are still essential — especially for initiating conversations outside the 24-hour window — but shouldn’t be overused for media-heavy mid-journey interactions.
Maximizing Engagement with Actionable Buttons
While simplicity drives better user experience, providing smart choices drives higher engagement. With Interactive Message Actions, you can include up to three actionable buttons that guide the customer through the next step of the journey.
Buttons convert intent into action instantly — without scrolling, thinking, or typing.
Engagement Scenarios Transformed by Interactive Buttons
Shopping Experience: Showcase a product image or video, then provide buyers with choices such as Learn More, View Pricing, or Buy Now, making the path to purchase shorter and more intuitive.
Appointment Booking: Allow users to book consultations, demos, visits, or service appointments with a single tap — eliminating friction, time delays, and confusion.
Instant Feedback Collection: Collect feedback, satisfaction ratings, or survey responses with contextual prompts and immediate action buttons that make participation effortless.
These small interactions build momentum inside the chat, increasing conversions and reducing drop-offs.
Benefits of Using Interactive Message Components
Switching to Interactive Messages inside active sessions offers multiple strategic advantages:
Cost Efficiency: Interactive messages are free inside the open 24-hour session window, unlike Template messages which are chargeable.
No Template Approvals or Frequency Caps: Media flows smoothly without the risk of caps interrupting bot journeys.
Higher Engagement & Clarity: Visual media paired with buttons accelerates user understanding and decision-making.
Improved Customer Experience: Less typing, more tapping — smoother journeys with lower cognitive load.
Faster Information Delivery: PDFs, images, and videos communicate more effectively than text alone.
Better Conversion Alignment: Sales, onboarding, and support all benefit from structured, guided interactions.
What You Miss Out On If You Don’t Use It
Choosing not to leverage Interactive Messages means sticking to text-heavy, template-dependent communication that:
Costs more
Interrupts bot flows
Reduces engagement
Slows sales cycles
Provides less clarity
Weakens persuasion
Decreases conversion potential
Media-rich interactive messaging is no longer a “nice-to-have” — it’s emerging as the default way businesses guide customers on WhatsApp.
Final Thoughts
Interactive Message Components signal a new era of communication on DoubleTick. They combine expressiveness, intelligence, and cost efficiency into a single messaging format tailored for the modern WhatsApp user journey.
If you’re already running bots, enable these components to enhance customer experiences immediately. If you're designing new automations, build with visual and interactive messaging at the center.
The difference is not just aesthetic; it’s strategic — and your customers will feel it.
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